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Smart Ad – a new smart tool
A flexible advertising service to distribute coupons via Facebook and Instagram!
Smart Ad is a smart tool for targeted and accurate advertising with coupon offers on social media. No landing page or special campaign page needed.
This is how Smart Ad works
With Smart Ad, we ensure that only the selected target group and no one else can take part in offers in various ad placements on Facebook and Instagram. There is thus no risk of overexposure. With targeted target group advertising, the target group is selected based on e.g. age, gender, interests and geography, and you get full control over who receives the digital offer, when and where it is activated.
At the same time, we simplify the digital shopper journey as no landing page is needed for the distribution of the offer, but all interaction takes place directly in the ad.
Interaction takes place directly in the ad
The unique thing about this solution is that it enables interaction directly in the ad. With Smart Ad, the shopper fills in their phone number directly in the ad on Instagram or Facebook and a second later the mobile phone rings with the digital offer. It will therefore be easier for the shopper to receive their digital offer, because they will avoid a step in the process with the landing page.
Because the shopper interacts directly in the ad, there is no landing page that can get unwanted exposure. With Smart Ad, the ad is automatically closed when the shopper has received their digital offer, which ensures that the offer is not spread to other target groups or that the same shopper receives the same offer several times. You thus reduce the risk of exposure to possible “bounty hunters” or irrelevant target groups. Another big advantage is that there is no risk of disappointing shoppers who have seen an ad but haven’t managed to take advantage of the offer because the technology means that the ad is also shut down immediately when the total number of coupons has been distributed.
When you know exactly how many people you want to reach in a specific target group, Smart Ad is a perfect way to get the most out of your advertising and digital offer.
Since there is no additional cost to build a separate landing page, Smart Ad is an affordable solution that leads to a more accurate matching of the right offers to the right target group in the right time period. A win for both our suppliers and stores as well as for our shoppers.
Extremely accurate and cost-effective service
• Target the ad by geography, age, gender, etc.
• Retargeting maximizes the campaign.
• Short time-to-market.
A good solution for e.g.
• Incentive gifts
• Create trial purchases
• Customer care
• Building up customer registers
• Test different target groups
• Distribute information
• Drive sales in store
• Build brand awareness
Link a campaign to a themed day
Linking a campaign to a themed day and setting up a fun activity connected to your products can be a successful and brand-building investment. Many products have their own day, for example cinnamon roll day, cheese day, cake day and more. There are many themed days throughout the year that provide you the opportunity to create content that engages your customers, increases your visibility and builds your brand.