{"id":9735,"date":"2023-02-14T10:44:32","date_gmt":"2023-02-14T09:44:32","guid":{"rendered":"https:\/\/www.clearon.se\/?page_id=9735"},"modified":"2023-10-09T10:49:48","modified_gmt":"2023-10-09T08:49:48","slug":"insights","status":"publish","type":"page","link":"https:\/\/www.clearon.se\/en\/our-services\/insights\/","title":{"rendered":"Insight"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row disable_element=&#8221;yes&#8221; css=&#8221;.vc_custom_1663238738294{background-color: #ffffff !important;}&#8221; el_class=&#8221;padding-inner&#8221;][vc_column][vc_column_text]<\/p>\n<h2>Insikter om Sales Promotion, handeln och shoppern<\/h2>\n<p><strong>H\u00e4r har vi samlat v\u00e4rdefulla insikter som ger \u00f6kad f\u00f6rst\u00e5else om Sales Promotion i allm\u00e4nhet och kupongkampanjer i synnerhet. Vidare bjuder vi p\u00e5 insikter fr\u00e5n handeln, om shoppern, digitala kampanjer och mycket mer.\u00a0<\/strong>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1696841264136{background-color: #ffffff !important;}&#8221; el_class=&#8221;padding-inner two-cols-center expand beige&#8221;][vc_column][vc_column_text]<\/p>\n<h2>Insights about sales promotion, the retail trade and the shopper<\/h2>\n<p><strong>In this section you\u2019ll find valuable insights that provide better understanding of sales promotion, and coupon campaigns in particular. Furthermore, we\u2019ll present insights from the retail trade, about the shopper, digital campaigns, and so much more.<\/strong><\/p>\n<p>In order to ensure that you get as much out our insights as possible, we\u2019ve presented them in different formats. You can either choose to read about the coupon user and the key pillar of a coupon campaign. Or, you can also learn about it, as well as many other exciting insights, in film format. Choose what suits you best.<br \/>\nThe insights are produced together with Retail Academics. Many of the insights have been presented at our annual recurring Clear Event.<strong><br \/>\nWe hope you get a lot out of our insights!<br \/>\n<\/strong><\/p>\n<p>&nbsp;<\/p>\n<h2>Lecture series in film format<\/h2>\n<p><strong>The videos that we have recorded are divided into the following sections<br \/>\n<\/strong>(note, these are only offered in Swedish)<strong>:<\/strong><\/p>\n<ul>\n<li>Sales Promotion &#8211; an Introduction<\/li>\n<li>The moment of truth &#8211; online vs instore<\/li>\n<li>The key pillars of the coupon &amp; the coupon user<\/li>\n<li>The grocery store\u2019s game plan<\/li>\n<li>The retail staff\u2019s expectations of the salesman<\/li>\n<li>Digitization and digital coupons<\/li>\n<li>Marketing activities<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Below you\u2019ll find short introduction to sales promotion.<\/p>\n<p><strong>Want to see more? To access other films, simplify fill in the form, click the button below, and we will send you a link with the films.<\/strong>[\/vc_column_text][vc_btn title=&#8221;Fill in the form and you will get access to the films!&#8221; align=&#8221;right&#8221; el_class=&#8221;btn btn-primary&#8221; link=&#8221;url:https%3A%2F%2Fwww.clearon.se%2Fformularsida%2F|||&#8221;][vc_btn title=&#8221;If you want to know more, please contact us!&#8221; align=&#8221;right&#8221; el_class=&#8221;btn btn-primary&#8221; link=&#8221;url:mailto%3Akontakt%40clearon.se|||&#8221;][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1696841343444{background: #f4f4f4 url(http:\/\/clearon.41.roxx.se\/wp-content\/uploads\/2020\/06\/nedladdning.jpeg?id=252) !important;}&#8221; el_class=&#8221;two-cols-center bg-image section-padding-small dark-beige&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<h2>Sales promotion \u2013 introduction<\/h2>\n<p>What is the main purpose of Sales promotion? Which coupon is best suited for a product launch? We talk about this and much more in our film; an Introduction to Sales promotion.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_video link=&#8221;https:\/\/youtu.be\/1mAYxGEM-X8&#8243; el_width=&#8221;70&#8243; align=&#8221;center&#8221;][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1696841353773{background: #ffffff url(http:\/\/clearon.41.roxx.se\/wp-content\/uploads\/2020\/06\/nedladdning.jpeg?id=252) !important;}&#8221; el_class=&#8221;two-cols-center bg-image section-padding-small beige&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_video link=&#8221;https:\/\/youtu.be\/4BSh1ExbP9Y&#8221; el_width=&#8221;70&#8243; align=&#8221;center&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<h2>ClearOn Event<\/h2>\n<p>Every year, our customers and partners are invited to an inspiration day where we have the opportunity to share knowledge and to meet colleagues in the industry.<\/p>\n<p><strong><a href=\"https:\/\/www.clearon.se\/clearon-event-sep23\/\">Click here to read more about our latest event from Berns in Stockholm and listen to the the presentations that were held (only in Swedish).<\/a><\/strong><\/p>\n<p>See what our guests thought of ClearOn Event![\/vc_column_text][\/vc_column][\/vc_row][vc_row disable_element=&#8221;yes&#8221; css=&#8221;.vc_custom_1661517969983{background: #ffffff url(http:\/\/clearon.41.roxx.se\/wp-content\/uploads\/2020\/06\/nedladdning.jpeg?id=252) !important;}&#8221; el_class=&#8221;two-cols-center bg-image section-padding-small&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_video link=&#8221;https:\/\/youtu.be\/k6dPeUkqjyE&#8221; el_width=&#8221;70&#8243; align=&#8221;center&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<h2 class=\"title style-scope ytd-video-primary-info-renderer\">Kupongkampanjens h\u00f6rnstenar<\/h2>\n<ul>\n<li>Uppm\u00e4rksamhet<\/li>\n<li>Erbjudande<\/li>\n<li>S\u00e4ljplatser<\/li>\n<\/ul>\n<p><em>&#8220;Den h\u00e4r f\u00f6rel\u00e4sningen passar dig som \u00e4r relativt ny inom FMCG men \u00e4ven dig som vill fr\u00e4scha upp dina kunskaper kring hur du b\u00e4st lyckas med dina kupongkampanjer. Du l\u00e4r dig om hur shoppern uppm\u00e4rksammar kupongerna i butiken, hur det b\u00e4sta erbjudandet kan se ut och hur de olika s\u00e4ljplatser i butiken fungerar olika bra f\u00f6r kuponger.&#8221;<br \/>\n<\/em>Sofia Sch\u00f6ldstr\u00f6lm, Senior Key Account Manager ClearOn[\/vc_column_text][\/vc_column][\/vc_row][vc_row disable_element=&#8221;yes&#8221; css=&#8221;.vc_custom_1661517976239{background: #f4f4f4 url(http:\/\/clearon.41.roxx.se\/wp-content\/uploads\/2020\/06\/nedladdning.jpeg?id=252) !important;}&#8221; el_class=&#8221;two-cols-center bg-image section-padding-small&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<h2>Butikens spelplan<\/h2>\n<p>Vill du l\u00e4ra dig mer om shopperns beteende i butiken? I s\u00e5 fall \u00e4r det h\u00e4r en intressant f\u00f6rel\u00e4sning f\u00f6r dig. Vi g\u00e5r igenom hur m\u00e5nga kategorier som shoppern bes\u00f6ker, hur stor andel av butikens sortiment som uppm\u00e4rksammas och mycket annat.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_video link=&#8221;https:\/\/youtu.be\/X0Wp5i-Xguc&#8221; el_width=&#8221;70&#8243; align=&#8221;center&#8221;][\/vc_column][\/vc_row][vc_row disable_element=&#8221;yes&#8221; css=&#8221;.vc_custom_1661517981233{background: #ffffff url(http:\/\/clearon.41.roxx.se\/wp-content\/uploads\/2020\/06\/nedladdning.jpeg?id=252) !important;}&#8221; el_class=&#8221;two-cols-center bg-image section-padding-small&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_video link=&#8221;https:\/\/youtu.be\/SpA0LUKH9r8&#8243; el_width=&#8221;70&#8243; align=&#8221;center&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<h2 class=\"title style-scope ytd-video-primary-info-renderer\">Butikens f\u00f6rv\u00e4ntningar p\u00e5 s\u00e4ljk\u00e5ren<\/h2>\n<p><em>&#8220;Den h\u00e4r f\u00f6rel\u00e4sningen v\u00e4nder sig till dig som har n\u00e4ra samarbete med s\u00e4ljk\u00e5ren och butikerna. H\u00e4r f\u00e5r du tips om hur viktigt det \u00e4r f\u00f6r s\u00e4ljk\u00e5ren att f\u00f6rst\u00e5 hela sin kategori och hur viktigt det \u00e4r att s\u00e4ljarna kan bidra med senaste nytt och trender inom sin kategori.&#8221;<\/em><\/p>\n<p>Calle \u00c5s\u00e9n, Key Account Manager ClearOn[\/vc_column_text][\/vc_column][\/vc_row][vc_row disable_element=&#8221;yes&#8221; css=&#8221;.vc_custom_1661867762037{background: #f4f4f4 url(http:\/\/clearon.41.roxx.se\/wp-content\/uploads\/2020\/06\/nedladdning.jpeg?id=252) !important;}&#8221; el_class=&#8221;two-cols-center bg-image section-padding-small&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<h2 class=\"title style-scope ytd-video-primary-info-renderer\">Digitalisering och digitala kuponger<\/h2>\n<p>Allt blir mer och mer digitalt och nu undrar vi hur digitala kupongerbjudanden st\u00e5r sig i f\u00f6rh\u00e5llande till fysiska erbjudanden. Vad kan f\u00f6rb\u00e4ttras s\u00e5 att shoppern blir \u00e4nnu mer positiva till att anv\u00e4nda digitala kuponger? Det ber\u00e4ttar vi om i denna f\u00f6rel\u00e4sningsserie.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_video link=&#8221;https:\/\/youtu.be\/Sa0fMTlVutA&#8221; el_width=&#8221;70&#8243; align=&#8221;center&#8221;][\/vc_column][\/vc_row][vc_row disable_element=&#8221;yes&#8221; css=&#8221;.vc_custom_1661867800667{background: #ffffff url(http:\/\/clearon.41.roxx.se\/wp-content\/uploads\/2020\/06\/nedladdning.jpeg?id=252) !important;}&#8221; el_class=&#8221;two-cols-center bg-image section-padding-small&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_video link=&#8221;https:\/\/youtu.be\/WaieWLklVxE&#8221; el_width=&#8221;70&#8243; align=&#8221;center&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<h2>Marknadsaktiviteter<\/h2>\n<p>En j\u00e4mf\u00f6relse mellan<\/p>\n<ul>\n<li>Kupongkampanjer<\/li>\n<li>DR<\/li>\n<li>Lokala kampanjer<\/li>\n<\/ul>\n<p><em>&#8220;DR, lokala kampanjer och kupongkampanjer \u2013 hur effektiva \u00e4r de olika kampanjerna, vilken kampanj s\u00e4ljer mest och vilken kampanj \u00e4r mest kostnadseffektiv? H\u00e4r f\u00e5r du l\u00e4ra dig allt du beh\u00f6ver veta f\u00f6r att v\u00e4lja r\u00e4tt kampanjformat f\u00f6r just dina produkter och utifr\u00e5n vilket syftet kampanjen har.&#8221;<\/em><\/p>\n<p>Cecilia Johansson, Key Account Manager ClearOn[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1696841384738{background-color: #f4f4f4 !important;}&#8221; el_class=&#8221;padding-inner dark-beige&#8221;][vc_column][vc_column_text]<a href=\"https:\/\/www.clearon.se\/vara-tjanster\/activate-insights\/\"><strong>Click here if you\u2019d like to gain in-depth knowledge of coupon campaigns and the coupon users (only in Swedish).<\/strong><\/a>[\/vc_column_text][vc_btn title=&#8221;Read more about Sales promotion&#8221; link=&#8221;url:https%3A%2F%2Fwww.clearon.se%2Fvara-tjanster%2Fsales-promotion-tjanster%2F|||&#8221; el_class=&#8221;btn btn-primary&#8221;][vc_btn title=&#8221;To my statistics in ClearOn Customer portal&#8221; link=&#8221;url:https%3A%2F%2Fcampaign.portal.clearon.se%2Fmg-local%2Flogin%3Ftype%3Dsmstoken||target:%20_blank|&#8221; el_class=&#8221;btn btn-primary&#8221;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row disable_element=&#8221;yes&#8221; css=&#8221;.vc_custom_1663238738294{background-color: #ffffff !important;}&#8221; el_class=&#8221;padding-inner&#8221;][vc_column][vc_column_text] Insikter om Sales Promotion, handeln och shoppern H\u00e4r har vi samlat v\u00e4rdefulla insikter som ger \u00f6kad f\u00f6rst\u00e5else om Sales Promotion i allm\u00e4nhet och kupongkampanjer [&hellip;]<\/p>\n","protected":false},"author":79,"featured_media":1043,"parent":1088,"menu_order":3,"comment_status":"closed","ping_status":"closed","template":"templates\/template-standard.php","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-9735","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>Insight - Clearon<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.clearon.se\/en\/our-services\/insights\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Insight - Clearon\" \/>\r\n<meta property=\"og:description\" content=\"[vc_row disable_element=&#8221;yes&#8221; 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