Sales Activation

Launch a new product

Get more people to discover, try and buy

Lower the barrier to the first purchase with campaigns that drive trial purchases and product awareness. Combine coupons, product vouchers and digital activation to build interest from day one. A faster route from launch to sales.

Bottle of Loka and a mobile phone showing the campaign on a green pallet
Get more people to discover, try and buy

Give new products a stronger start

The first few weeks after a launch are critical. With coupons, product vouchers and digital activation you can lower the barrier to the first purchase and create demand from day one. Clearon's network of more than 20,000 checkouts ensures your offers reach consumers right at the moment of purchase.

Drive trial purchases

Get more consumers to try the product for the first time. Clearon offers coupons, product vouchers and sampling solutions that lower the barrier directly in store.

Create attention

Build interest in the launch in store and in digital channels. With Clearon's network of 5,000 stores you reach consumers exactly when they make their purchase decisions.

Speed up distribution

Increase sell-through and get the product off the shelf faster. The right offer at the right moment creates the impulse needed to convert interest into purchase.

Build awareness

Make more consumers aware of the product and its benefits. Clearon connects brands with consumers across Sweden, whatever the channel.

FAQ

Launch a new product

Do you have any questions?

Don't hesitate to reach out to us with your unique needs. We have been working with coupon solutions since 1968 and are happy to share our experience.

Which product categories are Clearon's launch solutions best suited for?

Clearon's solutions are ideal for food, health and beauty, household products and all categories sold through grocery and specialist retail with checkout-based redemption.

How does sampling work via Clearon's platform?

Clearon's sampling solution links product samples to digital registration flows, which provides valuable consumer data alongside the exposure and drives engagement around the launch.

Can Clearon help me create awareness around a launch?

Yes, Clearon's combination of in-store placement and digital channels creates broad exposure for new products. The campaigns reach consumers exactly when they make their purchase decisions.

How soon after launch should I activate a trial purchase campaign?

The best effect is achieved if the campaign is activated from launch day – the first 2–4 weeks are critical for building distribution and creating demand.

How can Clearon help speed up sales of a new product?

Coupons and trial purchase offers placed at checkouts across Clearon's network create immediate exposure at the moment of purchase decision, from day one after launch.

A selection of brands already using our solutions:

Related products

We offer a wide range of digital and physical products to help you achieve your goals and deliver measurable results that make a real difference.

View all products
Kuponger
Hand holding up a SEK 5 printed coupon

Printed coupon

Drives in-store purchases with high visibility and simple activation

Suitable for:

In-store campaigns

Distribution in physical settings

Traceable in-store impact

Kuponger
Two hands holding a mobile phone showing a campaign game

Games & coupons

Make your campaign more engaging with games, competitions and coupons

Suitable for:

Brand activation

Engagement & data collection

Conversion to purchase

Kuponger
Hand holding up a physical gift card

Physical gift card

Show appreciation with a physical gift the recipient can easily use

Suitable for:

Gifts to customers

Rewards for employees

Relationship-building activities

Kuponger
Hand holding up a mobile phone showing a SEK 5 digital coupon

Digital coupon

Drive purchases, reward behaviour and compensate customers digitally

Suitable for:

Purchase-driving activation

Customer service & compensation

Driving footfall to stores

How other brands have done it

Whether you want to launch a new product, increase sales, or strengthen relationships with existing customers, we help you find the right approach.

More customer cases
Customer case

Coupons in a new way became a success for Dafgårds

Chef presenting a lasagne
Customer case

"Coupons always deliver"

Man in a grocery store
Customer case

"The coupon is a given on the confectionery shelf"

Man by a shelf of sweets and snacks

Continue exploring

More of our solutions

Launch a new product

Get more people to discover, try and choose your product through campaigns that lower the barrier to the first purchase.

Win new customers

Reach new target groups and recruit more customers through relevant, attractive offers and activations.

Drive footfall to stores

Create reasons to visit the store through campaigns, gift cards and national activations.

Increase sales

Drive volume, increase average basket value and achieve stronger campaign results both in store and in digital channels.

Drive more repeat purchases

Give consumers a reason to come back and build long-term relationships with your brand.

Create engagement

Turn passive consumers into active participants through competitions, quizzes and interactive campaigns.

Increase reach & sharing

Get more people to discover, share and talk about your brand through engaging campaigns.

Deliver measurable results & insights

Follow up on campaigns with data, reporting and clear KPIs that provide valuable insights.

Reward customers & employees

Show appreciation with gift cards, gifts and incentives that strengthen relationships and create positive experiences.

Compensate & build trust

Handle complaints, disruptions and customer cases quickly with solutions that help you win back trust.

Build long-term loyalty

Build long-term relationships through rewards and offers that keep customers coming back.

Talk to us

We have over 6 decades of experience in the Swedish retail environment, and we are happy to listen to your unique needs to find your optimal solution.

We have over 6 decades of experience in the Swedish retail environment, and we are happy to listen to your unique needs to find your optimal solution.

Two people talking in a grocery store