FAQ

Frequently asked questions

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All questions

Coupon solutions

What is a coupon solution?

A coupon solution is an offer that gives the consumer a financial value in connection with a purchase. It can be a printed coupon, digital coupon, gift card or other digital solution used to drive sales, recruit new consumers or generate repeat purchases.

How quickly can we get started with customer care and incentive campaigns?

Fairly quickly – as soon as you have signed the agreement, Clearon helps you with an onboarding that usually takes around an hour. After that, you top up your account and can immediately start sending gift cards and vouchers to customers or employees.

How does collaboration between our agency and Clearon work in a campaign?

Clearon is never visible externally but works behind the scenes, delivering the infrastructure that makes your campaign idea work in practice. Your agency retains the relationship, the creative work and the ownership of the message towards the end customer throughout the process.

What types of coupon solutions does Clearon offer?

Clearon offers several types of coupon and gift card solutions as well as campaign tools, including:

  • Printed coupon
  • Digital coupon
  • Spel & kupong
  • Physical gift card
  • Digital gift card
  • Sverigechecken
  • Glasscheck
  • Värdeavi
  • API calls for your own integrations

Can we send both physical and digital vouchers?

Yes. Digital vouchers are sent directly to the recipient's mobile phone or email, and the validity period starts from the day the voucher is sent. You can also order printed vouchers from Clearon if you want a physical voucher – in that case, however, the validity period must be set in advance for the entire print run.

As an agency, can we avoid having to coordinate several different suppliers ourselves?

Yes. Clearon is involved all the way from the first idea until the campaign is actually running in store, and takes care of production, distribution and follow-up. Your agency does not have to coordinate several suppliers itself and can focus on strategy, creativity and the client relationship.

How does redemption of coupons and gift cards work?

Coupons and gift cards are redeemed at connected retailers and store chains. Clearon handles validation, clearing and financial settlement between the parties involved.

Where can recipients redeem their vouchers?

The vouchers can be redeemed in more than 5,000 grocery and convenience stores across Sweden, for example ICA, Coop, Hemköp, Willys and City Gross, thanks to Clearon's partnerships with several of the country's largest store chains.

Can we reuse ready-made campaign concepts instead of building from scratch?

Yes. Your agency can choose from proven concepts for coupons, vouchers and gift cards, adapt them to the client's needs and launch campaigns faster – without having to build every solution from scratch.

How do coupons fit into a modern marketing strategy?

Today, coupons are used not only to drive sales but also for product launches, consumer recruitment, repeat purchases and data-driven campaigns that combine digital and physical channels.

Do we need technical expertise to use the service?

No. Clearon's platform for customer and employee care is built to be simple and easy to use, and no technical expertise is required to get started or to send vouchers.

Can we combine physical and digital solutions in the same campaign?

Yes. With Clearon, your agency can combine physical coupons with digital solutions in the same initiative, so that the end customer meets the brand wherever they are – without you having to manage separate systems or suppliers for each part.

What is a printed coupon?

A printed coupon is a physical offer handed out in store or in printed material, and redeemed directly at the checkout on purchase.

How does pricing work for a customer care or incentive campaign?

Together with your customer representative, Clearon reviews which pricing model best suits your needs. You pay a subscription fee for access to the platform, and after that only for what is actually redeemed and for distribution via SMS or email.

How much experience does Clearon have of working with agencies and brands?

Clearon was founded in 1968 and has since built up more than 55 years of experience developing sales-driving solutions for Swedish retail. The company acts as the link between brands, agencies and stores across the entire value chain.

What is a digital coupon?

A digital coupon is an offer sent digitally to the consumer, for example via SMS, email or app, and redeemed at the checkout or online.

How can we use coupons to handle complaints?

When handling a complaint, you can easily compensate the customer with a digital coupon sent directly via SMS or email. The coupon can give the customer a new product or a value of your choice to use on their next purchase.

With Clearon's solution for customer compensation you avoid manual handling and can create a quick and smooth flow from complaint to compensation. At the same time, the customer gets an easy way back to the store and your brand.

What is a digital coupon used for?

Digital coupons are used when companies want to drive purchases, reward customer behaviour or quickly compensate customers for complaints, delays or other customer issues. The solution is distributed digitally directly to the customer's mobile phone or email and provides measurable redemption.

What are the benefits of digital customer and staff care compared with physical solutions?

Digital compensation can be sent in real time, is more environmentally friendly and cost-effective than physical handling, and provides full traceability of redemption so that you can easily follow up the results of the campaign.

What is the difference between a printed coupon and a digital coupon?

A printed coupon is handed out physically and redeemed in store, while a digital coupon is sent and redeemed digitally – both provide the same type of offer, but in different channels.

Are customer care and incentives only for customers, or for staff too?

Both. Good customer care also means taking care of your staff – for example with a Glasscheck before the summer or a voucher before Christmas. The same vouchers and gift cards work for both customer and staff rewards.

What is Spel & kupong?

Spel & kupong combines an interactive game element, such as a competition or a quiz, with a coupon that rewards the participant and drives purchase.

What is a physical gift card?

A physical gift card is a card the recipient holds in their hand and can use as payment in any connected store.

What is a digital gift card?

A digital gift card is sent directly to the recipient's mobile phone or email and can be used as payment without any physical handling.

What is Sverigechecken and how does it work?

Sverigechecken is a popular gift card that can be used in thousands of stores and services across Sweden. Clearon handles the distribution, clearing and redemption of Sverigechecken.

What is the difference between Sverigechecken and an ordinary gift card?

Sverigechecken is an established gift card that can be used at a large number of connected stores and chains. Unlike many traditional gift cards, the recipient is not limited to a single store or a specific brand.

What is a Glasscheck?

Glasscheck is a classic, low-value but much-appreciated voucher that gives the recipient a small treat – a simple way to say thank you without a lot of administration.

Where can a printed coupon be handed out?

In store, in leaflets, on packaging or at events – the coupon is scanned and redeemed directly at the checkout at any of Clearon's 20,000+ connected checkouts.

How do we order physical gift cards for our company?

You contact Clearon to specify volume, denomination and any branding, after which the cards are produced and delivered.

How long is a physical gift card valid?

The validity period is normally 12–24 months but can be adapted to your needs.

Where can the recipient use their physical gift card?

In all stores connected to Clearon's network, which includes thousands of stores across Sweden.

How quickly does a digital gift card reach the recipient?

Within a few minutes of being sent, directly to the recipient's mobile phone or email.

Can a digital gift card also be used in a physical store?

Yes, the digital gift card is shown on the mobile phone and can be redeemed at the checkout just like a physical card.

Where can a Glasscheck be redeemed?

Glasscheck is redeemed in Clearon's nationwide network of connected stores, in the same way as other coupons and vouchers from Clearon.

What can I use a Glasscheck for?

Glasscheck is perfect as a small token of appreciation for customers, employees or partners – for example at summer events, in campaigns or as a simple way to show gratitude.

Who accepts Sverigechecken as payment?

Thousands of connected stores and services across Sweden accept Sverigechecken, giving the recipient great freedom to choose where to use it.

Is Sverigechecken available in both physical and digital form?

Yes, Sverigechecken can be delivered both as a physical card and digitally, directly to the recipient's mobile phone.

How do I get started with a coupon campaign?

Start by defining the goal of the campaign – for example a product launch, a sales increase or customer loyalty. Clearon then helps you choose the right solution, distribution channel and set-up to achieve the desired result.

How do we get started?

Start by defining the goal – for example a product launch, a sales increase or customer engagement. Clearon then helps you choose the right solution and set-up to achieve the desired result.

How do you measure the effect of a coupon campaign?

The effect can be measured through, for example, redemption rate, sales uplift, trial purchases, repeat purchases, participation rate and other campaign-specific KPIs. Clearon helps companies follow up and analyse the results.

How does redemption at the checkout work?

When the customer presents a coupon or a gift card at the checkout, it is verified according to the applicable rules and handled directly in the checkout flow. The process varies depending on the type of coupon or gift card and the POS system.

What types of coupons and gift cards can we accept?

Connected stores can handle several types, for example printed and digital coupons, gift cards, Sverigechecken, Glasscheck and Värdeavi payments.

How are we reimbursed for redeemed coupons and vouchers?

After redemption, Clearon handles settlement and financial flows according to agreed processes. This reduces the need for manual administration for the store.

How many stores are connected to Clearon's network?

Clearon's solutions are used by thousands of stores and checkouts across Sweden, making the network one of the country's most established for coupons, vouchers and gift cards.

How many checkouts are connected to Clearon's network?

Clearon's network is connected to more than 20,000 checkouts in more than 5,000 stores across Sweden. This makes Clearon one of Sweden's largest networks for handling coupons and gift cards.

What is needed to connect my store to Clearon's network?

Your POS system needs to have an integration with Clearon. Clearon's services are available through several POS system suppliers.

Which POS systems are integrated with Clearon's platform?

Clearon is integrated with the leading POS systems in Sweden. Contact us to confirm compatibility with your specific system.

What types of stores use Clearon?

Clearon's solutions are used by grocery retail, convenience retail, general retail, pharmacies and other store chains that want to handle coupons, gift cards and campaigns efficiently.

How do we know that coupons and gift cards are valid?

Clearon offers solutions for verifying and checking coupons and gift cards, which reduces the risk of incorrect or invalid redemptions.

Do checkout staff need training to use Clearon's solution?

The checkout integration is seamless and requires minimal training for checkout staff. Clearon's solution works as a natural part of the checkout flow without extra steps. Training is required for redeeming Värdeavi payments.

How can Clearon help my store increase sales?

Clearon's solutions help stores benefit from campaigns, coupons and gift cards that create reasons to buy and drive sales in store.

How can we get more customers to visit the store?

Through campaigns, gift cards, coupons and national activations from leading brands, more customers can get a reason to choose your store in particular.

How can gift cards help us increase sales?

Gift cards create new purchase occasions, attract new visitors and often lead to a higher average spend when the card is redeemed in store.

How do coupons help increase sales?

Coupons lower the threshold to purchase and give the consumer a concrete reason to choose a product. They are often used for product launches, campaigns, seasonal activities and to increase repeat purchases.

How can Clearon help us increase sales?

Clearon offers solutions that help brands drive trial purchases, increase sales and generate repeat purchases through coupons, vouchers, campaigns, gift cards and digital activations.

How can Clearon help us create more effective campaigns?

Clearon offers solutions that help marketing departments plan, run and follow up campaigns that drive sales, engagement and customer loyalty.

Which solution works best when we launch a new product?

For product launches, printed coupons, digital coupons or digital campaigns are often used to lower the threshold for the first purchase and get more consumers to try the product.

Which type of coupon works best for a product launch?

For product launches, printed coupons in store or digital coupons are often used, as they make it easier for consumers to try a new product at a reduced price or free of charge.

When should I use coupons instead of gift cards?

Coupons are mainly used to drive sales, trial purchases and repeat purchases. Gift cards are more often used for rewards, customer care, incentives and gifts.

If the goal is to get more people to buy a product, coupons are usually the best fit. If the goal is to reward or compensate someone, gift cards are usually a better option.

Can a physical gift card carry our own brand?

Yes, physical gift cards can be branded with your logo and visual identity for a more personal feel.

Can gift cards and rewards be customised with our logo?

Yes, Clearon offers branded gift cards and gifts in your visual identity. This strengthens the brand experience and makes the reward more personal and memorable.

Is there a minimum number of gift cards you can order?

Clearon offers solutions for everything from individual thank-you gifts to large-scale reward campaigns. Contact us for volume-specific pricing and minimum requirements.

Can I send rewards digitally?

Yes, Clearon offers digital gift cards and digital gifts that are sent directly to the recipient's mobile phone or email within minutes. Perfect for quick rewards and recognition.

Can Clearon handle employee rewards in a large organisation?

Yes, Clearon's platform is built to scale and handles large-scale employee reward programmes with thousands of recipients as easily as individual gifts.

Is a digital gift card suitable as an employee reward?

Yes, it is a popular choice for employee rewards and incentive programmes thanks to its fast and simple distribution.

Can digital gift cards be sent to many recipients at once?

Yes, digital gift cards can be distributed to thousands of recipients at once, making them ideal for larger reward or incentive programmes.

Can Sverigechecken be given as a Christmas gift or bonus to employees?

Yes. Sverigechecken works well as a Christmas gift to employees. In 2026, a Christmas gift can be tax-free for the employee up to SEK 600 including VAT, provided that the Swedish Tax Agency's conditions are met. Sverigechecken cannot be exchanged for cash and can therefore be given as a tax-free Christmas gift within the applicable amount limit.

Is Glasscheck suitable as a summer gift for employees?

Yes, Glasscheck is a popular choice as a summer and event gift for employees. It is easy to distribute in large volumes and is appreciated as a small token of encouragement.

Can I give Glasscheck to partners and collaborators?

Yes, Glasscheck works excellently as a customer and partner incentive – a simple way to show appreciation in connection with partnerships or events.

What types of compensation can I offer via Clearon?

Via Clearon, you can offer gift cards, mobile Värdeavi payments, digital gifts and discount coupons as compensation. The solutions can be tailored to your customer care strategy and brand identity.

How quickly can Clearon deliver compensation to a customer?

Clearon's digital compensation solutions enable delivery within minutes directly to the customer's mobile phone or email, without manual handling. You can configure automatic triggers based on events in your case management system.

How does Clearon handle clearing and reimbursement for compensation?

Clearon automates the entire process from issuance to clearing and reimbursement, with payment within 24 hours. No manual intervention is needed – the platform takes care of everything in the background.

Can a digital coupon be used for customer service and compensation?

Yes, a digital coupon is a common way to quickly compensate a customer after a complaint or a case of dissatisfaction, sent directly to the recipient's mobile phone.

How is a digital coupon sent to the consumer?

Via SMS, email, app notifications or digital channels such as social media – Clearon handles distribution and trackable redemption.

How does fast compensation help build customer loyalty?

Customers whose case is handled quickly and generously are often more loyal than those who never experienced a problem. A well-handled complaint can turn dissatisfaction into a positive brand impression.

Is there a limit to how many compensations you can send per day?

Clearon's platform is scalable and handles everything from individual compensations to large-scale compensation campaigns without capacity limits. The system is built to handle high volumes, for example during major disruptions.

Can Clearon be integrated with my existing case management system?

Yes, Clearon's API enables integration with most CRM and case management systems for smooth handling. Contact us for specific information about your platform.

Can an expiry date be set on a digital coupon?

Yes, the validity period can be configured entirely to suit the campaign's needs, from a few days to several months.

How is the redemption of a digital coupon measured?

Every digital coupon has a unique code that is verified on redemption, providing exact real-time data on the redemption rate.

Can a printed coupon be combined with a digital campaign?

Yes, many brands combine a printed coupon in store with a digital version online to reach the consumer in several channels at the same time.

How do I know that a printed coupon actually had an effect?

Every printed coupon has a unique code that is registered on redemption, which means Clearon can provide exact statistics on how many were redeemed and where.

What types of game mechanics are included in Spel & kupong?

Among others, competitions, quizzes, scratch coupons and digital challenges that can be tailored to the brand and target audience.

How does the participant receive their coupon after playing?

The coupon is issued immediately after taking part, either digitally to the mobile phone or as a physical printout, depending on the channel.

Is Spel & kupong suitable for product launches?

Yes, the format is particularly effective for creating attention and engagement around a launch while driving actual purchases.

Can we collect customer data via Spel & kupong?

Yes, a registration step in the game can collect GDPR-compliant customer data at the same time as the coupon is handed out.

What type of data does Clearon collect from campaigns?

Clearon collects data on redemption, campaign participation, purchasing behaviour and geographical distribution to give a complete picture of the campaign's impact. All data is aggregated in Clearon's reporting tool.

Can I see real-time data during an ongoing campaign?

Yes, Clearon's dashboard is continuously updated and gives you real-time insight into the campaign's performance, redemption rate and geographical spread. You can follow progress hour by hour.

How does Clearon measure the ROI of a campaign?

Clearon links redemption data to sales and provides clear KPIs such as redemption rate, cost per redemption and estimated sales uplift. The reports can be exported for further analysis.

Can I export campaign reports?

Yes, you can export reports in common formats such as Excel and PDF for further analysis in your own tools or for presentation to stakeholders.

How long is campaign data stored in Clearon's system?

Campaign data is stored and available for analysis throughout the contract period, and is used to build up historical comparison data for future activations.

How do the insights help me optimise future campaigns?

With historical data, you can identify which mechanics, time periods and target groups deliver the best results. Clearon's insights platform makes every new campaign smarter than the last.

How do I measure whether a campaign actually drives more traffic to the store?

Clearon collects redemption data per store and time period, so you can see exactly which campaigns drive the most visits and compare the effect against control periods.

How do I measure whether a repeat purchase offer actually works?

Clearon compares repeat purchase frequency, average value and redemption rate before and during the campaign, and delivers a clear report on the actual impact.

How does Clearon measure the effectiveness of customer acquisition campaigns?

Clearon tracks the number of unique redeemers, conversion rate and cost per new customer (CPA), providing clear ROI reporting and a basis for future budget decisions.

How does Clearon measure campaign reach?

Clearon tracks reach, clicks, redemptions and sharing patterns to give a complete picture of how the campaign spreads. You can see exactly which channels drive the most reach.

Which product categories are Clearon's launch solutions best suited for?

Clearon's solutions are ideal for food, health and beauty, household products and all categories sold through grocery and specialist retail with checkout-based redemption.

How does sampling work via Clearon's platform?

Clearon's sampling solution links product samples to digital registration flows, which provides valuable consumer data alongside the exposure and drives engagement around the launch.

Can Clearon help me create awareness around a launch?

Yes, Clearon's combination of in-store placement and digital channels creates broad exposure for new products. The campaigns reach consumers exactly when they make their purchase decisions.

How soon after launch should I activate a trial purchase campaign?

The best effect is achieved if the campaign is activated from launch day – the first 2–4 weeks are critical for building distribution and creating demand.

How can Clearon help speed up sales of a new product?

Coupons and trial purchase offers placed at checkouts across Clearon's network create immediate exposure at the moment of purchase decision, from day one after launch.

How long does it take to see results from a customer acquisition campaign?

Effects usually show during the campaign period (2–6 weeks), with clear data on redemptions and new buyers. Repeat purchase effects can be seen 1–3 months after the campaign ends.

How does customer acquisition via social media work with Clearon's solution?

Clearon creates digital coupons that are distributed via social channels and redeemed in store, converting online interest into physical purchases and measurable results.

Can Clearon help me collect data on potential new customers?

Yes, digital campaigns with registration steps collect data on interested consumers in a GDPR-compliant way, providing a valuable database for future activations.

What is a trial purchase coupon and how does it work?

A trial purchase coupon lowers the price of a product for consumers who have never bought it before, which dramatically increases the number of trial purchases. Clearon handles distribution and verification.

How does Clearon help reach consumers who have not yet bought my brand?

Clearon's nationwide store network gives you the opportunity to reach consumers at the moment of decision, right at the checkout. Coupons and trial purchase offers lower the threshold for the first purchase.

Can I combine digital offers with campaigns in physical stores?

Yes, Clearon's omnichannel solution makes it possible to run the same campaign in parallel in digital channels and in physical stores, with unified tracking and reporting.

How quickly can I launch a sales-driving campaign via Clearon?

Simple campaigns can be configured and launched in 1–2 weeks via Clearon's platform. More complex set-ups with digital distribution can take 3–4 weeks.

Can Clearon help with category launches in store?

Yes, store-specific coupons can be configured to drive attention towards specific shelf segments or product categories during an activation period.

How does a threshold-based offer work to raise the average purchase?

E.g. 'spend SEK 300 and get SEK 50 off' encourages customers to add more products to reach the threshold amount. It is an effective mechanic for increasing the average value per transaction.

How can Clearon help me activate specific seasons and holidays?

Clearon's platform enables quick configuration of campaigns ahead of holidays and campaign periods. The offers are activated directly at the checkout across Clearon's entire store network.

Which campaign mechanics are most effective for increasing sales volume?

Multi-buy offers (e.g. 3 for 2), value discounts and seasonal coupons are proven mechanics for increasing volume. Clearon helps you choose and implement the right mechanic for your category.

Can repeat purchase campaigns be combined with customer acquisition?

Yes, a combination of new customer acquisition and repeat purchase activation often gives the best overall results. Clearon can manage parallel campaigns with different target groups and mechanics.

Can I reward customers who shop particularly often?

Yes, segment-based offers can give extra benefits to your most frequent customers. Clearon's platform automatically identifies high-frequency shoppers based on redemption history.

How long after a purchase is it optimal to activate a repeat purchase offer?

It depends on the category, but 7–14 days after purchase often gives the best conversion. Clearon's data helps you find your optimal timing based on your specific customer group.

Can Clearon automate the sending of repeat purchase offers?

Yes, triggers based on purchase history can automatically send relevant offers at the right time, e.g. an offer 7 days after the previous purchase.

How do next-purchase coupons work as a repeat purchase mechanic?

A coupon that is automatically generated at purchase and gives a discount on the next transaction is one of the most effective mechanics for driving repeat purchases. Clearon handles distribution and redemption automatically.

How are engagement campaigns integrated with social media?

Campaigns can be designed to encourage social sharing with unique tracking per channel. You see exactly which social channels drive the most participation and conversion.

How do I collect participant data during an engagement campaign?

Clearon can configure registration steps that collect participant details in a GDPR-compliant way, providing valuable customer data for future activations.

Can engagement campaigns run in physical stores?

Yes, Clearon's solutions work just as well in a store environment as digitally – e.g. via QR codes, checkout-based interactions or physical coupons with a digital element.

Can Clearon link game mechanics with instant rewards?

Yes, e.g. 'answer correctly and win a gift card' or 'take part every day to increase your chances' are common set-ups that Clearon can configure and manage fully automatically.

How long should an engagement campaign run for the best effect?

2–6 weeks is most common for building momentum without losing interest. Clearon supports everything from one-day campaigns to longer loyalty programmes.

What types of interactive campaigns can Clearon help me create?

Clearon supports competitions, quizzes, scratch coupons, digital challenges and gamification elements that drive participation. The solutions can be adapted to your target group and your brand.

Is it possible to combine reach mechanics with in-store redemption?

Yes, this is one of Clearon's strengths – linking digital reach with physical redemption in store. It delivers measurable impact on both online engagement and store visits.

Can Clearon help with product launches that require high initial reach?

Yes, Clearon's combined network of stores and digital channels provides fast and broad reach for new products. Campaigns can be activated across the entire network from day one.

How do I make sure the campaign reaches the right target group?

With clear demographic requirements for redemption and collaboration with specified channels and stores, you can make sure the campaign reaches your defined core target group.

What types of sharing mechanics does Clearon's platform support?

Recommendation campaigns, referral offers and digital gifts that can be forwarded are common mechanics. Clearon configures and tracks every shared link individually.

How can Clearon help us reach more consumers with the same marketing budget?

By building sharing elements into the campaign – e.g. referral coupons – your budget can reach exponentially more people without extra media investment. Every participant becomes a channel.

Can Clearon's loyalty solution be integrated with my CRM system?

Yes, Clearon's API enables integration with most CRM platforms for a unified customer view and the ability to trigger campaigns based on CRM data.

Can Clearon help me identify and reward my most loyal customers?

Yes, with data from Clearon's redemption history you can identify your most frequent customers and offer them exclusive benefits that strengthen the relationship further.

How long does it take before loyalty effects show in sales data?

Effects often show after just 2–3 activations, with clear growth in repeat purchase frequency within 3–6 months. Clearon's reporting tool makes it easy to follow progress.

Which mechanics are most effective for driving repeat purchases?

Discount coupons on the next purchase, cashback offers and bonus gift cards are proven mechanics. Clearon has data on what works best per category and target group.

How often should I activate loyalty campaigns for the best effect?

Continuous and relevant offers create better loyalty than occasional large initiatives. Clearon's platform makes it easy to schedule recurring activations adapted to season and purchasing behaviour.

How does Clearon's loyalty solution differ from traditional points programmes?

Clearon's solution focuses on direct and immediate value via coupons and gift cards rather than complex points systems. This delivers higher customer engagement and a clearer perceived benefit.

Which digital channels can Clearon's campaigns be distributed in?

Campaigns can be distributed via app, email, SMS, social media and digital advertising networks. Clearon supports omnichannel distribution for maximum reach.

Can national brand campaigns be linked to local store redemption?

Yes, Clearon's nationwide network enables national campaigns with local redemption in specified stores. Perfect for brands that want to drive traffic to specific partners.

How does store-specific redemption work?

Coupons and offers can be configured to be valid only in specific stores or chains. The checkout automatically validates that the redemption takes place in the right location.

Can I target campaigns at consumers near specific stores?

Yes, Clearon's platform supports geographical segmentation to reach consumers near your stores and drive them to the right location.

How does Clearon help drive customers to physical stores?

Clearon links digital campaigns with store-specific redemption, which gives the customer a clear reason to visit your store in particular. The offer can only be redeemed in store, not online.

How does Clearon's solution protect the store against incorrect redemptions?

Clearon's real-time verification validates every coupon and gift card directly at the checkout and rejects invalid or already redeemed ones. This minimises financial risk and protects the margin.

Can Clearon's platform handle campaigns for an entire store chain?

Yes, Clearon's platform is built to handle everything from individual stores to large chains with thousands of checkouts. Central configuration enables consistent campaign management across the entire chain.

What does automated clearing mean?

Automated clearing means that Clearon automatically handles verification, registration and reimbursement for all redeemed coupons without manual intervention. This frees up staff time and eliminates sources of error.

Can we follow up on redemptions and transactions?

Yes. Depending on the solution and integration, follow-up and reporting are available for redemptions, transactions and other relevant flows.

Can we combine several campaign mechanics in the same campaign?

Yes. Many campaigns combine, for example, coupons, competitions, data collection and rewards to create a greater effect throughout the customer journey.

How does Clearon help us through the campaign process?

Clearon can support you throughout the process – from strategy and choice of mechanic to distribution, redemption, follow-up and analysis.

How long does it take to run a campaign?

It depends on the scope and set-up of the campaign. Many campaigns can be planned and launched in a relatively short time thanks to Clearon's established infrastructure and ready-made solutions.

How can we collect first-party data from our campaigns?

Through registrations, competitions, quizzes and campaign pages you can collect consents, contact details and valuable customer insights that strengthen future marketing.

How do we create more engagement around our campaigns?

Through competitions, quizzes, interactive campaigns and other gamification solutions, you can increase participation and build stronger relationships with your target audience.

How can we increase repeat purchases?

Through targeted offers, coupons, vouchers and loyalty activities, you can give the consumer a reason to choose your brand again.

How do we get more consumers to try our brand?

Coupons and trial offers are effective tools for recruiting new consumers and generating the first purchase.

Which companies use Clearon's solutions?

Clearon's solutions are used by brand owners, store chains, marketing departments, advertising agencies and media agencies in sectors such as FMCG, retail and consumer goods.

Can I combine coupons with competitions and digital campaigns?

Yes. Many companies combine coupons, vouchers or gift cards with competitions, quizzes and other campaign mechanics to both increase sales and create engagement.

Can Clearon's solutions be used both digitally and physically?

Yes. Many of Clearon's solutions are available in both physical and digital form. This applies, for example, to gift cards, Sverigechecken and several types of campaign and engagement solutions.

How are coupons and gift cards verified to avoid incorrect payouts?

Clearon's verification system validates coupons and gift cards in real time directly at the checkout and protects the store against incorrect payouts and fraud. The system checks validity, redemption history and authorisation.

How quickly is payment made after coupons and gift cards are redeemed?

Clearon guarantees payment within 24 hours on weekdays for correctly redeemed coupons and gift cards. Automatic verification makes the process fast and smooth.

What types of coupons and gift cards can I accept via Clearon?

Clearon handles physical and digital coupons as well as gift cards, including Sverigechecken. Everything is handled smoothly through the same network.

How can we increase participation in our campaigns?

By combining relevant incentives, clear messages and simple participation mechanics, more consumers can be motivated to take part and interact with the campaign.

Can Clearon help us with data collection and leads?

Yes. Through Spel & kupong and other digital campaign solutions, you can collect leads, consents, customer data and other insights that can be used in future marketing.

Which channels work best for campaign activation?

It depends on the target audience and goals. Campaigns can be activated in store, via social media, digital advertising, campaign sites, CRM or a combination of several channels.

Products

Which products does Clearon offer?

Clearon offers a range of products for coupon solutions, gift cards, Värdeavi payments and digital activations, covering everything from sales activation to gamification and customer care.

Where can I find an overview of all Clearon's products?

On our product page you will find a complete overview of all our products, with descriptions of what each product is used for and which need it meets.

How do I know which product suits my needs?

It depends on what you want to achieve – for example, increasing sales, engaging customers through gamification or strengthening customer loyalty. Feel free to contact us and we will help you find the right product for your needs.

Can I combine several Clearon products in the same campaign?

Yes, many of our customers combine several products to create a comprehensive campaign, for example a digital activation that results in a physical Värdeavi that is redeemed in store.

Are Clearon's products available in both physical and digital formats?

Yes, Clearon's products are available both as physical coupons and gift cards and as digital solutions that can be integrated directly into your digital channels via API.

Value notices

What is a Värdeavi?

A Värdeavi is a payment order issued by Bankgirot, PlusGirot, Swedbank or Sparbankerna, for example for a tax refund, an insurance payout or a refund from a subscription. With the Värdeavi, the recipient can pay in store or redeem it for cash at a large number of store chains across Sweden.

Where can I redeem my Värdeavi?

A Värdeavi can be redeemed at a large number of store chains throughout Sweden, every day between 06:00 and 23:00. So you do not need to visit a bank branch – you can simply go to one of the connected stores, even in the evenings and at weekends.

What do I need to bring to redeem a Värdeavi?

You need to show valid Swedish ID to redeem a Värdeavi. If someone else redeems the Värdeavi for you, that person needs to bring both their own ID and yours. Värdeavi notices from Swedbank can only be redeemed by the person the Värdeavi is issued to.

My Värdeavi doesn't work or seems to have expired – what should I do?

If your Värdeavi has expired or cannot be redeemed, contact the company that issued it, for example Bankgirot, PlusGirot, Swedbank or Sparbankerna, for help and new instructions.

Can I get cash for my Värdeavi?

Yes, you can redeem your Värdeavi for cash in store, up to SEK 2,000 or the amount the store has available in the till. You can also choose to use the Värdeavi as payment for your purchases, or a combination of both.

Can I get the money from my Värdeavi paid directly into my bank account?

Yes, thanks to a partnership with Pressbyrån and 7-Eleven, you can now also deposit the amount directly into your bank account via Swish – a convenient alternative to withdrawing cash in store.

Can someone else redeem my Värdeavi for me?

Yes, you can send a representative to redeem the Värdeavi on your behalf. The representative must then bring both their own ID and your ID, except for Värdeavi notices from Swedbank, where this requirement does not apply.

Platform & Clearing

What is Clearon's platform?

Clearon's platform is the infrastructure that connects coupons, gift cards, POS systems, stores, issuers and financial flows. Among other things, it handles verification, redemption, clearing and settlement.

What does clearing mean?

Clearing is the process that ensures a completed transaction is registered, matched and handled between the parties involved. For coupons and gift cards, this means, among other things, that the redemption is linked to the right issuer and that documentation is created for correct settlement and reimbursement.

How is Clearon integrated with POS systems?

Clearon can be integrated with POS systems so that coupons and gift cards can be verified and redeemed directly in the store's existing checkout flow. Read more under POS integration.

What happens when a coupon or gift card is redeemed?

When a coupon, voucher or gift card is used, the transaction is registered and the relevant details are checked. The transaction is then handled through Clearon's clearing and settlement flows.

Does the store need to handle settlement manually?

Clearon can automate large parts of the clearing and settlement process, which reduces the need for manual administration for the store and chain.

What happens after a coupon or gift card has been redeemed?

The transaction proceeds through Clearon's clearing and settlement flows, where the information is matched and the correct financial reimbursement is handled between the parties involved.

How do you ensure that transactions are correct?

Coupons, gift cards and transaction information can be verified and checked through Clearon's systems before the transaction proceeds to clearing and settlement.

Can external systems be integrated with Clearon?

No, stores do not carry out any integration themselves. For a store to be able to use Clearon's services, its POS system must already have an integration with Clearon. Contact us and we will help you find out whether your POS supplier is already connected.

How does Clearon work with operational reliability?

The platform is built for high availability and to handle business-critical transactions in large volumes. More technical information is available on the Operational reliability page.

How is a coupon or gift card verified on redemption?

Every coupon and gift card is checked in real time at the moment of redemption at the checkout, ensuring that only valid and approved transactions go through.

How does Clearon prevent double redemption of the same coupon or gift card?

Clearon's real-time verification detects whether a coupon or gift card has already been redeemed, which reduces the risk of double redemption and incorrect payouts.

Can a transaction be traced from redemption to payout?

Yes, every transaction follows a clear trail from redemption to settlement, with a complete history and documentation available for follow-up.

How does Clearon protect stores against fraud and misuse of coupons and gift cards?

Established control mechanisms in Clearon's infrastructure help detect anomalies in real time and protect the store, the chain and the issuer against incorrect handling.

What is an API call at Clearon?

An API call is a way for you to communicate directly with Clearon's platform, for example to create, distribute or verify coupons and gift cards programmatically.

Do we need to be a tech company to use Clearon's API?

No, but developer resources are required to build the integration. Clearon's team supports you throughout the process.

Is Clearon's API scalable for large volumes?

Yes, the API is built to handle everything from individual calls to large-scale, automated flows without capacity limits.

Can we distribute our own coupons via Clearon's API?

Yes, API calls make it possible to build your own flows for distributing coupons and gift cards through your own channels.

What kind of documentation is available for Clearon's API?

Clearon provides technical documentation and support via the API & Developer Portal for developers who want to build integrations.

API & Integration

What is Clearon's API for?

Clearon's API creates a secure connection between your digital services and Clearon's coupon infrastructure. It makes it possible for a digital action – for example a game, a registration or a purchase – to result in tangible value that can then be used in store.

What types of digital solutions can be integrated via Clearon's API?

The API is suitable for games and activations, apps, campaign sites and CRM flows – in practice, any digital service that needs to link a consumer's action to a coupon or gift card that can be redeemed in store.

How does an API flow work, from activity to redemption?

The flow takes place in four steps: the consumer takes action in your digital experience, your system communicates with Clearon, a unique and traceable coupon is generated in real time, and the coupon is then redeemed in store. Redemption is validated through Clearon's established systems, with protection against double redemption.

What happens after a coupon has been redeemed via the API flow?

After redemption, the flow continues automatically with reporting and settlement, so that you get data for follow-up without manual handling.

Operational reliability

What does Clearon's operational reliability mean?

Operational reliability means that Clearon's platform is available and works reliably, around the clock, regardless of how many campaigns or transactions are running at the same time. It is a prerequisite for stores and partners to be able to rely on the system day to day.

Is Clearon's platform built to handle large transaction volumes?

Yes, the platform is built to handle large volumes of transactions securely and reliably, which is essential as Clearon handles coupons and gift cards for a large number of stores and chains.

How many stores already use Clearon's platform?

Clearon's solutions are already used in thousands of stores across Sweden, which places high demands on the platform being stable and available everywhere, at the same time.

How does Clearon ensure the platform holds up under heavy load, for example during a large campaign?

The platform is built with operational reliability as a core principle, so that it holds up even when many users activate and redeem value at the same time, for example during a large-scale campaign or a high-activity event.

Is operational reliability part of a larger platform at Clearon?

Yes, operational reliability is one of the cornerstones of Clearon's clearing and infrastructure platform, alongside API integrations, reporting and redemption – built on more than 50 years of experience with coupon and gift card solutions.

About the company

What is Clearon?

Clearon is a Swedish company that offers end-to-end solutions for sales-driving campaigns and payment handling in Swedish grocery and convenience retail. We help brands, agencies and stores with everything from physical and digital coupons to gift cards, Värdeavi payments and clearing – so that campaigns can run smoothly from idea to redemption at the checkout.

How long has Clearon been around?

Clearon was founded in 1968 by DLF (the Swedish Grocery Suppliers' Association) to make coupon handling easier for retail. Since then, we have built up more than 55 years of experience developing sales-driving solutions for Swedish retail.

How large is Clearon's store network?

Clearon is connected to around 20,000 checkouts in more than 5,000 stores across Sweden, making us a market leader in grocery and convenience retail. The broad network means that campaigns, coupons and gift cards work smoothly, whether in a big-city chain or a small local store.

What services does Clearon offer besides coupons?

In addition to physical and digital coupons, Clearon offers gift cards, Värdeavi payments, customer care services, print services, data-driven insights and services for POS systems and clearing, among other things. Together, they form an end-to-end solution for sales-driving activities in retail.

Is Clearon a regulated payment company?

Yes, Clearon is supervised by Finansinspektionen (the Swedish Financial Supervisory Authority) and complies with applicable regulations on money laundering and payment handling. This means that our handling of coupons, gift cards and clearing services is secure and compliant.

Who does Clearon work with?

Clearon works both with large store chains, such as ICA, Coop, Willys and Pressbyrån, and with leading brands and suppliers in grocery retail, for example Nestlé, Coca-Cola, Unilever and Arla. We act as the link between brands, agencies and stores across the entire value chain.

Where is Clearon's head office?

Clearon's head office is at Liljeholmsstranden 3 in Stockholm. You are welcome to visit us there, and our postal address is 107 82 Stockholm.

How does Clearon work with sustainability?

Clearon works actively to reduce its environmental impact, for example by offering digital coupons that reduce paper use. We also stand up for human rights, diversity and gender equality in our business relationships, as well as transparent terms towards our customers and suppliers.

Event

What is Clearon Event?

Clearon Event is an annual morning event where we bring together suppliers, chains and other players in grocery retail to share insights, real cases and perspectives from the industry. Read more and see upcoming events on the Clearon Event page.

Where and when is Clearon Event held?

Clearon Event is usually held on a morning in September in Stockholm, but has also been arranged in other locations. You can find the exact date and venue for upcoming events on the Clearon Event page.

Who is Clearon Event for?

The event is aimed at those who work with sales, marketing or campaigns in retail – for example in marketing, brand building or customer relations.

Does it cost anything to attend Clearon Event?

No, attending Clearon Event is free of charge, but the number of places is limited. A no-show fee may apply if you fail to attend without cancelling.

What does the programme at Clearon Event include?

The programme consists of speakers from various brands and chains who share concrete cases, results and insights into what drives sales and engagement in store.

Can I access presentations from previous years' Clearon Event?

Yes, speakers and presentations from previous years' Clearon Event are collected on the Clearon Event page.

Sustainability

What does Clearon's sustainability work cover?

Clearon's sustainability policy rests on five areas: environmental responsibility, social responsibility, financial well-being, innovation and development, and communication and transparency. The aim is to integrate sustainability principles throughout the business and create a positive, lasting impact on society and the environment.

How does Clearon work with environmental responsibility?

Clearon strives to reduce its environmental impact by continuously evaluating and improving energy consumption, resource efficiency and waste management. The company promotes digital solutions and reduces paper use through digital coupons and payment options, and also encourages customers and suppliers to adopt environmentally friendly practices throughout the value chain.

How do digital coupons and gift cards contribute to more sustainable retail?

By offering digital coupons, gift cards and payment options, Clearon reduces the need for physical paper in campaigns and transactions. It is one of the concrete measures in the company's environmental responsibility, and at the same time a way of making it easier for customers and suppliers to work more sustainably themselves.

How does Clearon work with social responsibility?

Clearon upholds human rights and works to ensure that business relationships are based on fairness, equality and non-discrimination. The company promotes diversity and inclusion in its workplace regardless of gender, age, ethnic background, sexual orientation or disability, and complies with employment law and human rights in its partnerships.

How does Clearon handle personal data as part of its sustainability work?

As part of its social responsibility, Clearon protects the privacy of customers and users and works to ensure that personal data is handled securely and responsibly in accordance with applicable data protection legislation. It is one of the cornerstones of the company's sustainability policy, together with equality and non-discrimination.

What does financial well-being mean in Clearon's sustainability work?

Clearon aims to contribute to financial well-being through cost-effective solutions and long-term, sustainable partnerships with customers and suppliers. The company works for fair and transparent business relationships by clearly communicating fees and terms, and complies with applicable financial rules and regulations.

How does Clearon work with innovation for a more sustainable business?

Clearon strives to be a leading innovator in its industry by continuously developing and improving its services. Part of that work involves using technology to optimise processes, reduce paper use and drive the digitalisation of retail.

Is Clearon open about its sustainability work?

Yes, communication and transparency is one of the five areas of Clearon's sustainability policy. The company strives to be open both internally and externally, and to inform and engage employees, customers and other stakeholders about its sustainability initiatives and progress.

Talk to us

We have over 6 decades of experience in the Swedish retail environment, and we are happy to listen to your unique needs to find your optimal solution.

We have over 6 decades of experience in the Swedish retail environment, and we are happy to listen to your unique needs to find your optimal solution.

Two people talking in a grocery store