Clearon for marketing departments

Create and follow up campaigns that deliver real results

With Clearon you gain access to the market's leading solutions for campaign activation, coupons and gift cards – combined with secure redemption, nationwide distribution and clear follow-up.

With Clearon you gain access to the market's leading solutions for campaign activation, coupons and gift cards – combined with secure redemption, nationwide distribution and clear follow-up.

Marketing team working together in front of a screen
A selection of brands that have already chosen Clearon:

What do you want to accomplish?

Launch a new product

Get more people to discover, try and choose your product through campaigns that lower the barrier to the first purchase.

Win new customers

Reach new target groups and recruit more customers through relevant, attractive offers and activations.

Increase sales

Drive volume, increase average basket value and achieve stronger campaign results both in store and in digital channels.

Drive more repeat purchases

Give consumers a reason to come back and build long-term relationships with your brand.

Deliver measurable results & insights

Follow up on campaigns with data, reporting and clear KPIs that provide valuable insights.

Increase reach & sharing

Get more people to discover, share and talk about your brand through engaging campaigns.

Create engagement

Turn passive consumers into active participants through competitions, quizzes and interactive campaigns.

Build long-term loyalty

Build long-term relationships through rewards and offers that keep customers coming back.

Audience watching a presentation

Why so many marketing departments choose Clearon

From idea to execution

We're with you all the way, from the first idea to the launched campaign. You don't have to coordinate multiple suppliers yourselves – we take care of production, distribution and follow-up so your marketing department can focus on strategy, messaging and results.

Proven campaign mechanics

Proven campaign mechanics give you a solid foundation to build on. Choose from coupon, voucher and gift card concepts that have already proven themselves in retail, and quickly adapt them to your own target group and campaign goals.

Physical and digital in the same ecosystem

One campaign, two channels. With Clearon you can combine printed coupons with digital solutions in one and the same ecosystem, so customers meet your brand wherever they are – whether their journey starts online, on social media or in store.

Measurable results

See what actually works. Clearon gives you data and follow-up on how your campaigns perform, so you can track redemption, sales impact and engagement in real time – and make better, faster decisions ahead of your next campaign and budget.

How it works

How to create a campaign with Clearon

Whether you want to launch a new product, increase sales or strengthen your relationship with existing customers, we'll help you find the right approach.

Contact us
1
Define the goal

Start by identifying what you want to achieve. Do you want to launch a new product, increase sales, collect customer data or build engagement around a brand?

2
Choose the right mechanic

Based on your goal, we help you choose the right solution – from coupons and vouchers to competitions, gift cards or digital campaigns.

Two people choosing apples in a store
3
Activate the target group

The campaign is distributed in the right channels to reach the right people at the right moment. That can be in store, digitally or through a combination of channels.

4
Engage, reward or convert

The consumer interacts with the campaign by purchasing, taking part, registering or redeeming – depending on the campaign's purpose.

Laptop showing the Kampanja campaign platform
5
Follow up and optimise

Measure the campaign's impact through sales, participation, redemption or data collection, and use the insights to achieve even better results next time.

FAQ

Frequently asked questions from marketing departments

Do you have any questions?

Don't hesitate to reach out to us with your unique needs. We have been working with coupon solutions since 1968 and are happy to share our experience.

How do coupons fit into a modern marketing strategy?

Today, coupons are used not only to drive sales but also for product launches, consumer recruitment, repeat purchases and data-driven campaigns that combine digital and physical channels.

How do we get started?

Start by defining the goal – for example a product launch, a sales increase or customer engagement. Clearon then helps you choose the right solution and set-up to achieve the desired result.

How can Clearon help us create more effective campaigns?

Clearon offers solutions that help marketing departments plan, run and follow up campaigns that drive sales, engagement and customer loyalty.

Which solution works best when we launch a new product?

For product launches, printed coupons, digital coupons or digital campaigns are often used to lower the threshold for the first purchase and get more consumers to try the product.

Can we combine several campaign mechanics in the same campaign?

Yes. Many campaigns combine, for example, coupons, competitions, data collection and rewards to create a greater effect throughout the customer journey.

How long does it take to run a campaign?

It depends on the scope and set-up of the campaign. Many campaigns can be planned and launched in a relatively short time thanks to Clearon's established infrastructure and ready-made solutions.

How can we collect first-party data from our campaigns?

Through registrations, competitions, quizzes and campaign pages you can collect consents, contact details and valuable customer insights that strengthen future marketing.

How do we create more engagement around our campaigns?

Through competitions, quizzes, interactive campaigns and other gamification solutions, you can increase participation and build stronger relationships with your target audience.

Which companies use Clearon's solutions?

Clearon's solutions are used by brand owners, store chains, marketing departments, advertising agencies and media agencies in sectors such as FMCG, retail and consumer goods.

Can Clearon's solutions be used both digitally and physically?

Yes. Many of Clearon's solutions are available in both physical and digital form. This applies, for example, to gift cards, Sverigechecken and several types of campaign and engagement solutions.

How can we increase participation in our campaigns?

By combining relevant incentives, clear messages and simple participation mechanics, more consumers can be motivated to take part and interact with the campaign.

Can Clearon help us with data collection and leads?

Yes. Through Spel & kupong and other digital campaign solutions, you can collect leads, consents, customer data and other insights that can be used in future marketing.

Which channels work best for campaign activation?

It depends on the target audience and goals. Campaigns can be activated in store, via social media, digital advertising, campaign sites, CRM or a combination of several channels.

Talk to us!

We have more than six decades of experience of the Swedish retail environment, and we're happy to listen to your unique needs to find the best solution for you.

We have more than six decades of experience of the Swedish retail environment, and we're happy to listen to your unique needs to find the best solution for you.

Two people talking in a grocery store

How other brands have done it

Whether you want to launch a new product, increase sales, or strengthen relationships with existing customers, we help you find the right approach.

More customer cases
Customer case

How ICA has increased customer engagement with Engage

Customer with a shopping basket in the fruit and vegetable section
Customer case

How Pågen succeeded in engaging consumers

A pack of Pågen Gifflar next to a mobile phone showing the campaign
Customer case

Digital coupons gave Klubb Felix a new lease of life

Table laid with several dishes, seen from above

Popular products for brand owners

We offer a wide range of digital and physical products to help you achieve your goals and deliver measurable results that make a real difference.

View all products
Kuponger
Hand holding up a mobile phone showing a SEK 5 digital coupon

Digital coupon

Drive purchases, reward behaviour and compensate customers digitally

Suitable for:

Purchase-driving activation

Customer service & compensation

Driving footfall to stores

Kuponger
Two hands holding a mobile phone showing a campaign game

Games & coupons

Make your campaign more engaging with games, competitions and coupons

Suitable for:

Brand activation

Engagement & data collection

Conversion to purchase

Kuponger
Sverigechecken in both printed form and as a digital voucher on a mobile phone

Sverigechecken

Gives the recipient the freedom to choose

Suitable for:

Corporate gifts

Customer rewards

Loyalty and appreciation

Kuponger
Glasscheck in both printed form and as a digital voucher on a mobile phone

Glasscheck

A simple, well-loved way to give a little extra

Suitable for:

Summer and event gifts

Staff appreciation

Customer and partner incentives