Through an expanded investment in Clearon's Engage service, ICA has given its suppliers new ways to gain visibility and drive sales. Digital visibility on social channels is combined with mobile discount coupons that are redeemed directly in store.
"We saw what was unique about Clearon's offering – being able to add a sales-driving activity," says Erik Blomström, Business Developer at ICA. Through the Engage service, suppliers can gain digital visibility while driving concrete purchases via mobile coupons.
"ICA has Sweden's largest food account on Instagram – by being visible there, you reach a great many people," says Erik. Through Engage, that digital reach is combined with the ability to download and redeem a mobile discount coupon directly in store.
"Digital visibility together with a coupon on the shelf is the optimal mix," says Sofia Schöldström, Head of KAM at Clearon.
"It's gone really well, and our suppliers appreciate being able to be visible together," says Erik Blomström. "Our suppliers are keen to test new ways of driving sales and communication." Since the start, more suppliers have chosen to test the Engage service, and ICA can now accept all types of mobile discount coupons.
Engage connects digital visibility on social media with physical coupon redemption in store – a seamless journey for the customer.
ICA's large reach on Instagram gives suppliers exceptional exposure for their campaigns.
Through the collaboration, ICA can now handle all types of mobile discount coupons, making it easier for more suppliers to take part.
