Insights & Inspiration

Knowledge and ideas for better commerce

Explore customer cases, trends, campaigns and opportunities to help you drive better results.

Explore customer cases, trends, campaigns and opportunities to help you drive better results.

Audience at Clearon Event at Berns

Clearon Event

Get inspiration and new perspectives about sales promotion, customer engagement, and the future of retail. Clearon Event is our immensely popular annual event that takes place every autumn in Stockholm.

Award ceremony on stage at Coupon Campaign of the Year

Coupon Campaign of the Year

Every month, we select the Coupon Campaign of the Month, which means a nomination for our prestigious Coupon Campaign of the Year award, the winner of which is announced at our annual Clearon Event.

Hands holding up food linked to different theme days

Theme days

Link a campaign to a theme day and create a fun activity that suits your products. Theme days are popular with customers, stores, and brands alike.

Trend reports & Articles

With over 6 decades of experience in Swedish retail, we remain a driving force in the industry's development and are happy to share our observations and insights.

More articles
Artikel

Your campaign got attention. But did it get people to buy?

Artikel

The marketing department goes on holiday. The shopper doesn’t.

Trendrapport

When appetite changes, the grocery market changes

How other brands have done it

Whether you want to launch a new product, increase sales, or strengthen relationships with existing customers, we help you find the right approach.

More customer cases
Customer case

When NJIE let a game drive trial purchases in store

Wheel of fortune against a snow-covered mountain landscape
Customer case

How Norrmejerier took Norrland to the rest of Sweden – and all the way to the store

Rooster on a farm at dawn
Customer case

A partnership that spreads kindness – for real

Two bags of gingerbread balls from Göteborgs Kex

Talk to us

We have over 6 decades of experience in the Swedish retail environment, and we are happy to listen to your unique needs to find your optimal solution.

We have over 6 decades of experience in the Swedish retail environment, and we are happy to listen to your unique needs to find your optimal solution.

Two people talking in a grocery store