Clearon for brand owners

Drive sales, win new customers and strengthen your brand

With Clearon you gain access to the market's leading solutions for driving purchases and rewarding customers – with digital and printed coupons, gift cards, secure redemption and nationwide reach.

With Clearon you gain access to the market's leading solutions for driving purchases and rewarding customers – with digital and printed coupons, gift cards, secure redemption and nationwide reach.

Two people in conversation in an office
A selection of brands that have already chosen Clearon:

What do you want to achieve?

Launch a new product

Get more people to discover, try and choose your product through campaigns that lower the barrier to the first purchase.

Increase sales

Drive volume, increase average basket value and achieve stronger campaign results both in store and in digital channels.

Win new customers

Reach new target groups and recruit more customers through relevant, attractive offers and activations.

Drive more repeat purchases

Give consumers a reason to come back and build long-term relationships with your brand.

Increase reach & sharing

Get more people to discover, share and talk about your brand through engaging campaigns.

Create engagement

Turn passive consumers into active participants through competitions, quizzes and interactive campaigns.

Build long-term loyalty

Build long-term relationships through rewards and offers that keep customers coming back.

Adult and child choosing tomatoes in a store

Why brand owners choose Clearon

We have Sweden's largest network

We have Sweden's largest network of connected stores, which means your campaigns, coupons and gift cards reach consumers across the country – from the big chains in the cities to the small local convenience store, with the same smooth handling everywhere.

We offer both physical and digital

We offer both physical and digital, so you can meet your consumers wherever they are. Coupons, vouchers and gift cards work seamlessly both in store and in digital channels, side by side, without you having to choose one over the other.

We enable the entire flow from idea to redemption

We enable the entire flow, from idea and production to the moment the customer actually redeems their coupon at the checkout. You get a single partner for the whole chain, instead of managing multiple suppliers, systems and points of contact.

We've been doing this for six decades

We've been doing this for six decades and have built a deep understanding of Swedish retail along the way. That experience means we can help you avoid common pitfalls and run campaigns that actually deliver results, year after year.

How it works

From idea to results in 5 steps

Whether you want to launch a new product, increase sales or strengthen your relationship with existing customers, we'll help you find the right approach.

Contact us
1
Define the goal

Do you want to launch a new product, increase sales, recruit new consumers or build engagement? We help you identify the right strategy based on your business goals.

2
Choose the right solution

Together we choose the right combination of coupons, campaigns, gift cards or digital activations.

Bottle of Loka and a mobile phone showing the campaign on a green pallet
3
Activate the target group

The campaign is distributed in store, digitally or across several channels at once to reach the right target group at the right moment.

4
Measure the results

Follow up on sales, participation, redemption and other KPIs to understand the campaign's impact.

Shopper with a mobile phone at the fruit shelf
5
Optimise the next activity

Use the insights to improve future campaigns and achieve even better results.

FAQ

Questions & answers for brand owners

Do you have any questions?

Don't hesitate to reach out to us with your unique needs. We have been working with coupon solutions since 1968 and are happy to share our experience.

How do we get started?

Start by defining the goal – for example a product launch, a sales increase or customer engagement. Clearon then helps you choose the right solution and set-up to achieve the desired result.

How do you measure the effect of a coupon campaign?

The effect can be measured through, for example, redemption rate, sales uplift, trial purchases, repeat purchases, participation rate and other campaign-specific KPIs. Clearon helps companies follow up and analyse the results.

How can Clearon help us increase sales?

Clearon offers solutions that help brands drive trial purchases, increase sales and generate repeat purchases through coupons, vouchers, campaigns, gift cards and digital activations.

Which solution works best when we launch a new product?

For product launches, printed coupons, digital coupons or digital campaigns are often used to lower the threshold for the first purchase and get more consumers to try the product.

Which type of coupon works best for a product launch?

For product launches, printed coupons in store or digital coupons are often used, as they make it easier for consumers to try a new product at a reduced price or free of charge.

When should I use coupons instead of gift cards?

Coupons are mainly used to drive sales, trial purchases and repeat purchases. Gift cards are more often used for rewards, customer care, incentives and gifts.

If the goal is to get more people to buy a product, coupons are usually the best fit. If the goal is to reward or compensate someone, gift cards are usually a better option.

How does Clearon help us through the campaign process?

Clearon can support you throughout the process – from strategy and choice of mechanic to distribution, redemption, follow-up and analysis.

How long does it take to run a campaign?

It depends on the scope and set-up of the campaign. Many campaigns can be planned and launched in a relatively short time thanks to Clearon's established infrastructure and ready-made solutions.

How can we collect first-party data from our campaigns?

Through registrations, competitions, quizzes and campaign pages you can collect consents, contact details and valuable customer insights that strengthen future marketing.

How do we create more engagement around our campaigns?

Through competitions, quizzes, interactive campaigns and other gamification solutions, you can increase participation and build stronger relationships with your target audience.

How can we increase repeat purchases?

Through targeted offers, coupons, vouchers and loyalty activities, you can give the consumer a reason to choose your brand again.

How do we get more consumers to try our brand?

Coupons and trial offers are effective tools for recruiting new consumers and generating the first purchase.

Which companies use Clearon's solutions?

Clearon's solutions are used by brand owners, store chains, marketing departments, advertising agencies and media agencies in sectors such as FMCG, retail and consumer goods.

Can I combine coupons with competitions and digital campaigns?

Yes. Many companies combine coupons, vouchers or gift cards with competitions, quizzes and other campaign mechanics to both increase sales and create engagement.

Can Clearon's solutions be used both digitally and physically?

Yes. Many of Clearon's solutions are available in both physical and digital form. This applies, for example, to gift cards, Sverigechecken and several types of campaign and engagement solutions.

Talk to us!

We have more than six decades of experience of the Swedish retail environment, and we're happy to listen to your unique needs to find the best solution for you.

We have more than six decades of experience of the Swedish retail environment, and we're happy to listen to your unique needs to find the best solution for you.

Two people talking in a grocery store

How other brands have done it

Whether you want to launch a new product, increase sales, or strengthen relationships with existing customers, we help you find the right approach.

More customer cases
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How ICA has increased customer engagement with Engage

Customer with a shopping basket in the fruit and vegetable section
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Time-saving and hassle-free – how Arla Ko Eko handled its autumn campaign

Woman drinking milk next to a carton of Arla Ko Eko with a competition offer
Customer case

When GB made an ice cream the perfect gift between friends

Ice creams with chocolate sauce and sprinkles

Popular products for brand owners

We offer a wide range of digital and physical products to help you achieve your goals and deliver measurable results that make a real difference.

View all products
Kuponger
Hand holding up a SEK 5 printed coupon

Printed coupon

Drives in-store purchases with high visibility and simple activation

Suitable for:

In-store campaigns

Distribution in physical settings

Traceable in-store impact

Kuponger
Hand holding up a mobile phone showing a SEK 5 digital coupon

Digital coupon

Drive purchases, reward behaviour and compensate customers digitally

Suitable for:

Purchase-driving activation

Customer service & compensation

Driving footfall to stores

Kuponger
Two hands holding a mobile phone showing a campaign game

Games & coupons

Make your campaign more engaging with games, competitions and coupons

Suitable for:

Brand activation

Engagement & data collection

Conversion to purchase

Kuponger
Sverigechecken in both printed form and as a digital voucher on a mobile phone

Sverigechecken

Gives the recipient the freedom to choose

Suitable for:

Corporate gifts

Customer rewards

Loyalty and appreciation