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Two hands holding a mobile phone showing a campaign game
Kuponger

Games & coupons

Make your campaign more engaging with games, competitions and coupons

Games & coupons make your campaign more engaging by combining interactive formats such as games, competitions and prize draws with a coupon that drives action. The format turns passive consumers into active participants and is an effective way to strengthen brand activation, collect valuable data and convert engagement into actual purchases.

Suitable for:

Brand activation

Engagement & data collection

Conversion to purchase

What do you want to achieve?

Increase sales

Drive volume, increase average basket value and achieve stronger campaign results both in store and in digital channels.

Hand holding up a mobile phone showing a digital coupon

Create engagement

Turn passive consumers into active participants through competitions, quizzes and interactive campaigns.

Two shoppers at a pick-and-mix counter

Deliver measurable results & insights

Follow up on campaigns with data, reporting and clear KPIs that provide valuable insights.

Audience watching a presentation

Games & coupons

FAQ

Do you have any questions?

Don't hesitate to reach out to us regarding your unique needs. We have been working with the retail industry since 1968 and are happy to share our experience.

Contact us

What is Spel & kupong?

Spel & kupong combines an interactive game element, such as a competition or a quiz, with a coupon that rewards the participant and drives purchase.

What types of game mechanics are included in Spel & kupong?

Among others, competitions, quizzes, scratch coupons and digital challenges that can be tailored to the brand and target audience.

How does the participant receive their coupon after playing?

The coupon is issued immediately after taking part, either digitally to the mobile phone or as a physical printout, depending on the channel.

Is Spel & kupong suitable for product launches?

Yes, the format is particularly effective for creating attention and engagement around a launch while driving actual purchases.

Can we collect customer data via Spel & kupong?

Yes, a registration step in the game can collect GDPR-compliant customer data at the same time as the coupon is handed out.

Related Case Studies

Whether you want to launch a new product, increase sales, or strengthen relationships with existing customers, we help you find the right approach.

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Customer testimonial

Attracting thousands of competitors

Sensodyne toothpaste
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Findus' phygital campaign gave the freezer new visibility

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Customer testimonial

When NJIE let a game drive trial purchases in store

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Discover more products

Hand holding up a SEK 5 printed coupon

Printed coupon

Drives in-store purchases with high visibility and simple activation

Suitable for:

In-store campaigns

Distribution in physical settings

Traceable in-store impact

Hand holding up a mobile phone showing a SEK 5 digital coupon

Digital coupon

Drive purchases, reward behaviour and compensate customers digitally

Suitable for:

Purchase-driving activation

Customer service & compensation

Driving footfall to stores

Hand holding up a physical gift card

Physical gift card

Show appreciation with a physical gift the recipient can easily use

Suitable for:

Gifts to customers

Rewards for employees

Relationship-building activities

Hand holding up a mobile phone showing a digital gift card

Digital gift card

A fast, flexible digital gift for rewards, incentives and customer activation

Suitable for:

Employee rewards

Incentive programmes

Customer loyalty & activation

Sverigechecken in both printed form and as a digital voucher on a mobile phone

Sverigechecken

Gives the recipient the freedom to choose

Suitable for:

Corporate gifts

Customer rewards

Loyalty and appreciation

Glasscheck in both printed form and as a digital voucher on a mobile phone

Glasscheck

A simple, well-loved way to give a little extra

Suitable for:

Summer and event gifts

Staff appreciation

Customer and partner incentives

Hand holding up a Värdeavi

Värdeavi

Payment of reimbursements & refunds

Suitable for:

Customer reimbursements

Refunds

Payouts to private individuals

Talk to us

We have over 6 decades of experience in the Swedish retail environment, and we are happy to listen to your unique needs to find your optimal solution.

We have over 6 decades of experience in the Swedish retail environment, and we are happy to listen to your unique needs to find your optimal solution.

Contact us
Contact us
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For brand owners
For store owners
For marketing departments
For agencies
Clearon AB
Postal address:
107 82 Stockholm
‍
Visiting and delivery address:
Liljeholmsstranden 3
117 61 Stockholm