Each month, we select a Campaign of the Month, which also nominates the campaign for our prestigious Campaign of the Year award, with the winner announced at our annual Clearon Event.
Coupons are one of the most effective tools for driving sales at the point of purchase. That is why we encourage suppliers in the Swedish grocery retail sector to create value-driven coupon campaigns, evaluated based on redemption, creativity, and concept.
Every month we select the Coupon Campaign of the Month. The winning entry is then nominated for the chance to win Coupon Campaign of the Year
Every year we name the Coupon Campaign of the Year. This takes place in conjunction with our Clearon Event, which is usually held every September.
Winner of the Coupon Campaign of the Year will, in addition to the honor, receive an In-Store Campaign valued at 17,299 SEK + printing costs, paid for by Clearon.
Strong in-store concepts are built on the store shelf – and not least together with a strong sales force. The winner has been visible practically everywhere and achieved great distribution in store. The coupons stand out with playful copy, a creative look with a clear discount and a colour scheme that pops – the launch of a new range to help barbecue-loving heroes shine even brighter at the grill. The award was accepted by Frida Källgren and Fredrik Axelsson of O. Kavli, Johnny’s BBQ Buddies, at Clearon Event at Berns.
We are incredibly happy that our coupon campaign for Rosa Bandet (Pink Ribbon) has been recognised by Clearon! Supporting cancer research for women's future is something close to Dove's heart as a brand, and a value we are passionate about highlighting. We hope our campaign not only raises awareness but also inspires more people to get involved – something we see evidence of in the great redemption figure. Thank you so much!
A lovely campaign with an important and inspiring message, combining a discount with support for cancer research during Pink October, has delivered fantastic results that are felt both in the consumer's wallet and in the heart. Congratulations to Unilever, winner of Coupon Campaign of the Month.
We are incredibly happy and proud to have won Coupon Campaign of the Month. With our offer “Buy 3, get SEK 4 off”, more people have been able to discover and enjoy our wide, delicious range of single bars. The coupon lets shoppers pick up an old classic for their basket – and perhaps find a new favourite too.
Mondelez wins Coupon Campaign of the Month for its offer “buy 3 and get SEK 4 off”. While chocolate lovers have been able to enjoy more single bars, Mondelez has at the same time enjoyed increased sales and a very good redemption rate.
A big thank you to Clearon for this lovely award! We are very happy that our popular Colgate Max White Purple and its campaign have been so well received, and we look forward to continuing to work for even more whiter smiles!
With a coupon in a colour scheme that grabs attention and stands out from the noise, Max White Purple Reveal toothpaste achieved outstanding redemption in August. Huge congratulations to Colgate on this achievement!
We are both happy and proud to receive the Coupon Campaign of the Month award! It was a multi-buy coupon that really stood out on the shelf and drove strong sales. It's gratifying that more and more consumers appreciate our fresh hot dog and hamburger buns, and get to experience what freshness means for the whole taste experience.
With a multi-buy offer that suits everyone, small families and large ones alike, Pågen takes home Coupon Campaign of the Month, with as many as around 40,000 coupons redeemed.
We are incredibly proud that our Godmorgon Fruit Crush campaign has been named Coupon Campaign of the Month. We are delighted that our attractive multi-buy offer has been so well received by consumers. This clearly shows that our products spark curiosity and make consumers want to try them. With the help of good coupons, we have also managed to drive impressive conversion. Thank you to everyone who contributed to this success!
Eckes-Granini's Godmorgon Fruit Crush is named Coupon Campaign of the Month thanks to its attractive multi-buy offer. The campaign achieved impressive success with more than 7,000 coupons redeemed, proof of its appeal and of consumers' positive response.
How great that we won with the Abba herring coupon! In this project we combined the best of the sea from Abba with an attractive consumer offer, with the help of the team at Clearon. Thank you so much!
Abba wins Coupon Campaign of the Month for its attractive offer “buy 2 and get SEK 10 off”. While consumers have been able to enjoy more herring on the table, Abba has at the same time enjoyed increased sales and a very good redemption rate.
Great fun! This is clear proof that strong communication concepts are built not only on large formats or TV commercials but also on the store shelf, where the shopper is. A seemingly simple discount coupon that stands out can have at least as strong an impact on the target audience, and this is a fine example of that! And of course a sales force that does a great job all the way out to the stores!
Coupon Campaign of the Month – April 2024: With playful copy that grabs attention, Johnny’s has attracted high redemption and spread joy just when it's needed most.
Fun to see some great early results and consumer engagement! This was an effective way to ensure as many people have the chance to try our new tasty plant-based products as possible! At the same time, we also wanted to make the coupon standout with our unique branding.
Creative copy, a lovely image and the chance to buy here and now! – which has of course delivered high redemption.
How great to be chosen as Coupon Campaign of the Month! And especially for this campaign, which is exclusive to ICA. We wanted to engage beyond just product and price, and linked it to a consumer competition that attracted a high number of participants. It has been an effective way to create something completely customer-exclusive.
With a 360° activity that engages shoppers both physically in store and digitally on social media, Fazer wins Coupon Campaign of the Month. With just over 9,000 coupons redeemed, it ranks high on the redemption list.
Fantastic that it has gone so well – we got the year off to a flying start by showcasing our juice, which in times of cold and dark mornings is the perfect start to the day! Great proof that our juice is in demand, that coupons are appreciated and that innocent adds value for both store and consumer!
With a brilliantly high redemption of just over 8,000 coupons and a lovely look in the winter darkness, innocent wins Clearon's “Coupon Campaign of the Month” competition.
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