Treats that do good for more than one dog

A bag of dog treats that does good twice over. Through Clearon's Send a Gift, Best Friend let consumers send dog treats to a friend – and help a dog at Hundstallet at the same time.

Challenges

Find a way to link a commercial campaign to a charitable cause

Make it easy for consumers both to send a gift and to support Hundstallet

Create a campaign that was easy to set up internally

Spread the campaign effectively via social channels

Goal

Increase engagement around Best Friend's partnership with Hundstallet

Make it easy for customers to send a gift to a friend

Contribute dog treats to Hundstallet's dogs

Create an accessible, digital campaign experience

Strategy

The idea was born at a Clearon event

"I got the idea when I was at a Clearon event and heard that Send a Gift can be used for charity," says Johanna Borg, Trade Marketing Manager at Best Friend. That insight kicked off the autumn campaign "Pass on treats and help a Hundstallet dog".

Solution

Send treats, help a dog

Consumers visited Best Friend's campaign page, entered the recipient's phone number and paid via Swish. The recipient could then collect a bag of dog treats at their grocery store – and at the same time, a dog at Hundstallet also received treats. The campaign was spread via social media and the brand's own campaign materials.

Easy for both sender and recipient

"It's really smooth and simple. Both for us to set up the campaign and for the customer," says Johanna.

Results

"It's super smooth and simple – both for us to set up the campaign and for the customer."

Johanna Borg, Best Friend

A campaign with a double effect

By linking a simple digital gift to a charitable cause, Best Friend succeeded in creating a campaign that both engaged consumers and contributed dog treats to Hundstallet's dogs – without any cumbersome administration.