A Christmas initiative with heart. Through Clearon's Send a Gift solution, Göteborgs Kex let consumers swish a symbolic "bag of kindness" to friends and family – with the money earmarked for Maskrosbarn.
"For us at Orkla Confectionery & Snacks, it's important to contribute joy and support to the wonderful work Maskrosbarn does, and this is one of several partnerships we have. We've supported them since 2014 and are one of their main partners," says Stine Strømberg, Brand Manager at Göteborgs Kex. Via a QR code in store or on the Göteborgs Kex website, consumers could swish a symbolic bag of gingerbread balls to a friend together with a Christmas greeting – with the money going to Maskrosbarn.
"It's very flexible and easy to design a campaign via Send a Gift," says Stine. "Clearon are professional. They understand and respond to our needs and wishes."
"By running a campaign together, we get visibility in Göteborgs Kex's channels and in stores around the country," says Marlene Lundli, Head of Communications and Fundraising at Maskrosbarn.
"It's fantastic that so many people have discovered our campaign and contributed money," says Stine Strømberg. From 1,200 bags swished in 2022 to almost 1,800 the following year, the campaign has built growing, recurring engagement around Christmas – with the aim of a further increase of around 50%.
With a QR code in store and online, it was easy for consumers to swish a symbolic gift straight to a friend.
Clearon's Send a Gift made it easy to design a campaign that suited both the brand and the cause.
The number of bags swished increased by almost 50% between 2022 and 2023, with continued growth as the goal.
