A long-term partnership that keeps growing. Since 2014, Orkla Snacks Sverige and Maskrosbarn have built a partnership that turns into concrete action every Christmas – and most recently raised more than SEK 90,000.
Orkla Snacks Sverige and Maskrosbarn have worked together since 2014, and in 2024 the Christmas activation was developed further. Consumers could send gingerbread balls with a personal greeting to loved ones, with all proceeds going to Maskrosbarn.
To make taking part easy, Clearon's Send a Gift solution was used. It enabled a simple digital flow from greeting to in-store redemption and lowered the threshold for contributing – whether you wanted to send to one person or to several at once.
Together, the initiative helped raise more than SEK 90,000 for Maskrosbarn's important work – a clear example of how a long-term partnership, combined with a simple digital solution, can make a real difference.
Through a decade-long partnership with Maskrosbarn, Orkla has built a level of trust that makes the Christmas activation credible and meaningful.
Clearon's Send a Gift solution made it easy to go from greeting to redemption, lowering the threshold for contributing.
Being able to send a gift to several recipients at once made it easy to pass the kindness on.
