A range of Leksands crispbread
Customer testimonial

From paper to digital – a boost for the crispbread giant's customer care

Manually printed vouchers took time and created unnecessary paper waste. By digitising its customer care with Clearon's Customer Care, Leksands Knäckebröd has freed up time and radically reduced administration.

Challenges

Manual handling of vouchers took a lot of time despite few complaints

Unused, expired vouchers were thrown away as waste every year

Customer service staff spent time on administration instead of customer contact

Find a digital solution that was easy to learn

Goal

Reduce the time spent handling customer compensation

Eliminate paper waste from unused vouchers

Free up time for customer service to focus on more important tasks

Introduce a digital solution without a long learning curve

Strategy

An enormous amount of manual work

"It was an enormous amount of manual work that took up a lot of time, even though we actually receive very few complaints each year," says Annika Sund, Head of Marketing at Leksands Knäckebröd. "Two years ago, we therefore chose to connect Customer Care to our customer care system, and it's worked out really well."

Solution

Mobile phone with a coupon next to crispbread with toppings

A fraction of the time

"Handling now takes a fraction of what it did before, and our customer service manager can spend her time on more important things than printing out vouchers and posting them," says Annika.

Quick to get started

"It only took an hour or so to learn, and since then it's been running smoothly without any problems," she says.

Results

Annika Sund, Leksands Knäckebröd
"I could never imagine going back to what we had before."
Annika Sund, Leksands Knäckebröd

No going back

By digitising the handling of customer compensation, Leksands Knäckebröd has eliminated paper waste and sharply reduced the administrative burden. "I could never imagine going back to what we had before," says Annika Sund.

3 success factors

1
Drastically reduced administration

Digital handling of customer compensation took only a fraction of the time compared with the manual system.

2
Fast and simple onboarding

It took only an hour or so to learn the new system, which has been running smoothly without any problems ever since.

3
Less paper waste

The switch from physical vouchers to a digital solution eliminated unnecessary paper waste.

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