We bring suppliers and chains together to share insights, real cases and – for the first time – show the next generation of Clearon. A morning for anyone working in sales, marketing and campaigns in retail – focusing on what actually drives results in store.
Get concrete lessons on what works in store – based on data and real outcomes.
See examples from suppliers and chains that show real impact.
Hear how both brands and chains think about campaigns, loyalty and growth.
See the result of what we have built – based on your feedback.
Start the morning with breakfast and registration
08:30 – 09:00
Get current perspectives on the market, the consumer and what drives growth in store
Insights, cases and the premiere of the next generation of Clearon
09:00 – 11:30
Every attendee takes home a generous goodie bag
We present this year's award live on site
Meet colleagues from both the supplier side and retail
Pim Quist from Nestlé shares his experience of how coupons affect sales in practice. When the coupons disappeared, sales fell, and when they came back, the trend turned upwards.
Which trends will have the biggest impact on retail in the coming years? Anna Ekström and Caroline Uddström from NIQ share data-driven insights into consumers, categories and behaviours that help brands and retailers make better decisions and create profitable growth.
Martin Moström shares insights from a recent study on in-store investment and what it takes to influence shoppers and increase sales. With concrete advice, he shows how suppliers and retailers can collaborate better to win the battle in store.
Sofia & Emma share how Spendrups combined gamification, digital sampling and coupon activation to create attention, engagement and a higher rate of sale in store. Through concrete examples from the campaigns for Dr Pepper and Loka Crush, we learn how digital and physical activations can work together to drive both brand and sales.
Hanna shares how Norrmejerier worked with the campaign Dela med dig av Norrland (Share Norrland) as part of a wider journey to reach more of Sweden. Through an activation that combined brand building, engagement and clear conversion, we learn how packaging, a campaign site, influencers and competitions can work together to create reach, relevance and in-store impact.
Ella shares a concrete case on why the coupon was created, what the journey looked like and the role it played in the activation. We hear how the sales force experienced the work, what it took to make the campaign work in store and what results the activity delivered. A practical perspective on how coupons can be used to drive engagement, sales and impact close to the purchase decision.