More ways to drive purchases

Reach the right shoppers, activate purchases and gain better insight into your campaign's impact.

Clearon is entering a partnership with Mat Plus that strengthens our sales activation offering. Together we combine Clearon's campaign solutions with Mat Plus's digital channel and shopper data – creating more opportunities to influence shoppers from trial purchase to repeat purchase.

Make your campaign more targeted

A campaign shouldn't just reach people. It should change behaviour. With Clearon and Mat Plus you can start from what you want to achieve and choose your activation accordingly – whether the goal is to recruit new shoppers, drive a first purchase or get existing customers to buy again.

Reach the right shoppers

Activate new and existing shoppers through an established digital channel.

Drive purchases

Use coupons or cashback to create a clear path from offer to purchase.

Generate repeat purchases

Use stamp cards, for example, and other mechanics to influence purchase frequency.

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From campaign to better shopper insights

Mat Plus complements Clearon's promotional solutions with shopper data from digital receipts. This makes it easier to understand how a campaign affects purchases, repeat purchases and different shopper groups – and to apply those learnings to your next activation.

Activate

Reach the right shoppers with the right offer. Choose your campaign mechanic based on your business goal – for example sampling for trial purchases, discounts or cashback for purchases, stamp cards for repeat purchases and tiered bonuses for higher purchase values.

Measure

See what your campaign actually leads to. With verified purchase data you can see how the activation affects metrics such as penetration, incremental sales, repeat purchase rate and purchase value per shopper.

Learn

Understand which shoppers respond, what they buy and how their behaviour develops during the campaign. The insights help you see which target groups, offers and mechanics work best.

Optimise

Use what you've learned to improve your next activation. Adjust the target group, offer or mechanic to make your sales activation progressively more targeted and effective.

Clearon + Mat Plus

Campaign power meets shopper data.

Clearon provides campaign solutions and the infrastructure that connects supplier, shopper and retail. Mat Plus adds digital reach, new campaign mechanics and shopper insights.

The result is more opportunities to make shopper marketing purchase-driving, relevant and measurable.

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What do you want more shoppers to do?

Drive a first purchase? Recruit new shoppers? Increase repeat purchases? Tell us what you want to achieve, and we'll help you find the right sales activation.

Drive a first purchase? Recruit new shoppers? Increase repeat purchases? Tell us what you want to achieve, and we'll help you find the right sales activation.

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Clearon AB
Postal address:
107 82 Stockholm
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Liljeholmsstranden 3
117 61 Stockholm