Clearon Event 2023

GfK shows how brands can grow at a time of squeezed wallets. 68% of Swedish consumers check prices and 61% wait for promotions before buying – yet private labels account for only 32% of sales, a modest increase of 17.8%. The key to growth lies in reaching more buyers who shop more often: brands that succeed at both see value growth of no less than 95%.

Skånemejerier/Galbani and Retail Academics analysed a 360° campaign that combined physical coupons, a digital competition and POS material in store. The study, based on 107 shoppers in five test stores, showed that over 80% were positive about the campaign and that 77% want to see more of the same – 97% would consider using the coupon directly at the shelf.

Conaxess Trade shared how focused in-store work with Santa Maria and Paulig delivered results at ICA Nära: a sales increase of no less than 211% and impact in 426 stores. The goal going forward is to double numeric distribution and the redemption of Clearon's coupons at ICA.

Sandra Markovic from LINDOR talked about the campaign “Send LINDOR love to someone you care about”, in which consumers could Swish a digital heart to a friend, who then redeemed it in store. The campaign recruited new consumers to the brand and resulted in 1,854 hearts sent, with a redemption rate of 55%.

Refunder showed how its cashback and coupon service Kupongtorget helps retailers reach Sweden's most loyal shoppers. The service has generated SEK 3.4 billion in sales at more than 1,200 connected stores, and Refunder's members shop more often, spend more and are generally more satisfied with their purchases than the average consumer.