Games, engagement and coupons – now it all connects. In a new partnership between Clearon and Flarie, grocery brands get a simple way to turn digital interaction into real sales in store.
How do you create interest and engagement online while also driving sales in store? It’s a question many brands grapple with. Through a deeper partnership between Clearon and Flarie, there is now a solution that ties these parts together – making it possible to influence the purchase all the way to the shelf.
Flarie has established itself as a strong player in gamification and offers a platform where brands can create branded online games. The games are often used on social media, in newsletters and in brands’ own channels – as a way to create engagement where consumers already are. For users, it’s not just about the experience, but also about the chance to win prizes and access offers.
Taking the next step – from engagement to actual sales – requires a solution where engagement and offer go hand in hand. This is where Flarie’s strength in gamification meets Clearon’s expertise in coupons, allowing digital interest to be carried all the way through to a purchase in store.
The background to the partnership is simple. Many brands already work with both companies, but until now the step from digital activation to purchase in store has often been more manual and fragmented. By linking the solutions together, a more efficient way of working is created in which manual steps disappear, campaigns can be launched faster and distribution becomes both simpler and more controlled.
For those of you working with grocery brands, this means you can act more smartly and efficiently across the entire customer journey. Not only at the point of purchase in store, but also beforehand – by creating interest, highlighting new products and driving traffic to categories that might otherwise be overlooked. At the same time, new opportunities open up after the purchase, where you can drive repeat purchases by re-engaging consumers through digital touchpoints.
“There is no other player that can do what Clearon does, either in Sweden or globally, from what we have seen. The combination of their solution and our platform creates something that really stands out,” says Kim Ejebari, co-founder of Flarie.
The effect is clear in both engagement and sales. When consumers don’t just receive an offer – but actually “earn” it through an activity – both its value and the likelihood that the coupon will be used increase. This in turn leads to higher engagement in digital channels, more people actually taking up the offer and a clearer link between campaign and actual sales.
“With the technical integration, the difference in how consumers experience the service is like night and day. The customer journey holds together in a completely different way, and we’ve removed friction,” says Kim Ejebari.
For us at Clearon, this is a clear example of how the campaigns of the future are taking shape. When the right players work together and the whole customer journey holds together, it becomes easier to go from engagement to action – and from marketing to real business.
Would you like to know how you can combine digital engagement with offers that drive sales in store? Get in touch with us at Clearon or Flarie, and we’ll help you take the next step – from engagement to sales.
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