Here at the start of 2026, grocery retail faces many choices. New technology and new ways of working are widely discussed, but the future of the business is still decided where the majority of purchases take place – in the physical store. So the question is not what is new, but what actually delivers results.
As 2026 takes shape, it is all about choosing where to focus. Despite new technology, new trends and big promises, almost all sales still take place in the physical store, and that is where the future of the grocery business will continue to be built. For anyone who wants to make a real impact, the starting point should therefore be clear.
Grocery retail is quick to embrace new ideas, but history shows that far from every technology shift fundamentally changes the business. E-commerce is a clear example. After many years of investment, still only just over 4% of groceries are sold online. In other words, 96% of sales still take place in store, which means investments there have the greatest effect for both retailers and suppliers.
The future of grocery retail is not about chasing the latest thing the fastest, but about developing what already works. The physical store has looked largely the same for decades for a simple reason: the model is efficient, profitable and appreciated by customers.
At Clearon, we see how well-thought-out in-store initiatives continue to create real business value. When the focus is in the right place, at the right time, both brand and sales are built – today and tomorrow.
If you would like to know more about how we at Clearon work with the future of grocery retail, you are always welcome to contact us.
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