An interactive competition combined with a physical in-store discount. By letting Clearon run the entire campaign, from design to prize distribution, Arla Ko Eko saved both time and internal resources.
"It's incredibly convenient for us to get an end-to-end solution all the way from start to finish. It saves us resources in terms of time," says Magdalena Palmberg, Brand Manager for Arla Ko Eko. "Alongside broader communication such as TV and social media, it's very important for us to be visible in store, because that's where, at the dairy shelf, the final choice is actually made."
The campaign was built on Clearon's Engage service: consumers bought two Ko Eko products, uploaded their receipt digitally and competed for gift cards from Naturkompaniet. In parallel, there was a physical discount coupon on Arla's organic cheeses, promoted via QR codes on in-store materials and social media.
"It gives customers great peace of mind and takes a load off them when we at Clearon are involved all the way, as an end-to-end supplier, and handle everything from designing the campaign and redemption to selecting the winners and sending out the prizes," says Alexandra Sjöberg, Digital Project Manager at Clearon and responsible for Arla Ko Eko's campaign.
By letting Clearon handle the whole chain – from campaign development and coupon redemption to selecting winners and sending out prizes – Arla Ko Eko was able to run a campaign that combined digital activation with in-store visibility, without straining internal resources. "We're very happy to be able to get help from Clearon with the whole package," says Magdalena Palmberg.
By letting Clearon handle the entire campaign, from design to prize distribution, Arla saved valuable time and internal resources.
A digital competition via Engage was combined with a physical in-store coupon, creating several touchpoints with the consumer.
Through visibility at the dairy shelf, consumers were reached exactly where the final choice is actually made.
