As a relatively small organisation in Sweden, Ehrmann wants to focus its resources where they make the most difference. By letting Clearon handle the entire coupon process, from design to print, the brand has found a smooth and efficient solution.
"It's the most efficient and convenient option for us, and it works really well," says Åsa Wendt, Country Manager at Ehrmann. Instead of managing several different suppliers, Ehrmann let Clearon take care of the entire coupon process, from design to print.
"We try to find fast, efficient solutions, so it's a real relief," says Åsa. "It works well – they're knowledgeable and well-informed, they listen and they're flexible."
"It's clear that coupons increase people's willingness to try a new product," notes Åsa. "They're a good tool for the sales force, who can use them to motivate stores to stock the product."
"We've grown strongly since we established ourselves in 2019 and continue to grow steadily," says Åsa Wendt. By letting Clearon handle coupon production, Ehrmann has been able to focus its resources on other parts of the business, while the coupons have helped drive trial purchases and strengthen the sales force's arguments in store.
By letting Clearon handle the whole process, from design to print, Ehrmann avoids having to coordinate several different suppliers.
Ehrmann values a knowledgeable and responsive team that finds fast solutions when needed.
Coupons help both to drive trial purchases among consumers and to give the sales force a concrete argument with retailers.
