Customer testimonial
The secret behind health juice RÅ's successful coupon campaign
A coupon campaign to celebrate five years on the market. Health juice RÅ achieved a redemption rate of 43% – and a clear increase in sales.
A coupon campaign to celebrate five years on the market. Health juice RÅ achieved a redemption rate of 43% – and a clear increase in sales.
"Interest in health is growing steadily, and we see a clear trend of people wanting to drink healthy drinks with no additives," says Patrik Selin, Sales Manager at WellNOx, RÅ's parent company. As RÅ celebrated five years on the market, the brand launched its first coupon campaign: a SEK 5 discount on 50 cl bottles, which could be combined with an existing SEK 15 discount.
"We got a lot of good advice from our account manager, Sofia Schöldström at Clearon," says Patrik. Together, they developed a clear, colourful coupon design that would stand out on the shelf.
"I'm fascinated by how much consumers appreciate coupons," says Patrik. "Coupons are really good for getting customers to discover our products."
"It's been really successful. We're seeing a substantial increase in sales, and the coupons are going quickly," says Patrik Selin. The campaign achieved a redemption rate of 43% of the coupons distributed – a result Patrik attributes to the quality of the product, the attractive offer and the clear coupon design.
The combination of two discounts made the offer especially attractive to consumers.
A clear, colourful coupon design, developed with advice from Clearon, made the offer easy to spot on the shelf.
43% of the coupons distributed were redeemed – a clear sign that the offer hit the mark.
