A range of drinks from Spendrups
Customer testimonial

Spendrups' digital solution that replaced the staff shop

When Spendrups' head office moved to central Stockholm, the space for the physical staff shop disappeared. The solution was an in-house text message service integrated with Clearon's online clearing – a smooth way for employees to keep collecting drinks from the range.

Challenges

Replace the physical staff shop after the office move

Give employees a simple way to keep collecting drinks

Integrate the solution with the existing payroll system

Find a flexible system without fixed opening hours

Goal

Create a digital equivalent of the staff shop

Give employees the freedom to choose when and where they collect their drinks

Automate the handling of quarterly benefits

Build a solution that is easy to administer

Strategy

A new solution after the office move

"We needed to find a new solution where our employees could keep collecting drinks from our range in a simple and smooth way," says Einar Botten, HR Director at Spendrups. The old staff shop was only open a day or so a week – Spendrups wanted something more flexible.

Solution

Campaign image with the text "Perfekt, en dricka direkt i mobilen" (Perfect, a drink straight to your mobile)

An in-house text message service linked to Clearon

"We developed our own text message service, which interfaces with our payroll system, and integrated Clearon's online clearing solution into it," says Einar.

Employees receive a set amount per quarter to collect drinks for, and the system resets at the turn of the year.

The freedom to choose when and where

"Our employees think this new system is a really good alternative to the physical staff shop," says Einar. "It was only open a day or so a week, but with the new system you can decide exactly when and where you want to collect your drinks."

Results

Einar Botten, Spendrups
"We developed our own SMS service, which interfaces with our payroll system, and integrated Clearon's online clearing solution into it."
Einar Botten, Spendrups

A popular and convenient alternative

The new solution has been well received by employees, who now decide for themselves when and where they collect their drinks – without being tied to a shop's opening hours.

"We have a good dialogue and a good collaboration with Clearon. They're always good at getting back to us and coming up with ideas for solutions," says Einar.

3 success factors

1
A tailored solution

By building its own text message service integrated with Clearon, Spendrups was able to replace the staff shop without compromising on simplicity for employees.

2
Freedom for employees

The system allows each employee to choose when and where they collect their drinks, rather than being tied to limited opening hours.

3
Simple administration

The quarterly amount and automatic reset at the turn of the year make the solution easy for HR to administer.

More customer cases

Customer case

When NJIE let a game drive trial purchases in store

Wheel of fortune against a snow-covered mountain landscape
Customer case

How Norrmejerier took Norrland to the rest of Sweden – and all the way to the store

Rooster on a farm at dawn
Customer case

A partnership that spreads kindness – for real

Two bags of gingerbread balls from Göteborgs Kex
Customer case

Attracting thousands of competitors

Sensodyne toothpaste
Customer case

Treats that do good for more than one dog

Two dogs running along a gravel road
Customer case

Swish a little kindness, spread joy at Christmas

Two bags of gingerbread balls from Göteborgs Kex
Customer case

How ICA has increased customer engagement with Engage

Customer with a shopping basket in the fruit and vegetable section
Customer case

From paper to digital – a boost for the crispbread giant's customer care

A range of Leksands crispbread
Customer case

Digital coupons gave Klubb Felix a new lease of life

Table laid with several dishes, seen from above
Customer case

Pepsi Max achieved over 50% redemption with digital samples

Burger and a bottle of Pepsi Max
Customer case

Saltå Kvarn improved customer care with digital compensation

Saltå Kvarn products on a store shelf
Customer case

How Santa Maria multiplied its coupon redemption in convenience stores

Hand holding up a sheet of coupons
Customer case

When humour became part of Schysst Käk's product experience

Two people in yellow Schysst Käk jumpers
Customer case

Time-saving and hassle-free – how Arla Ko Eko handled its autumn campaign

Woman drinking milk next to a carton of Arla Ko Eko with a competition offer
Customer case

"Coupons are an important service for our customers"

Hand taking a gift card from a stand in store